In recent years, the number of “operator VCS” (former founder became VCS). This is common in the United States, where the majority of VCs are former founders. The opposite is true in Europe as well. In Europe, most of it comes from banks and finance. Recent examples in Europe include the Wise Founder Taavet Hinrikus, the Glovo Founder Oscar Pierre (Yellow Fund), and the Pitch Founder Christian Reber.
After coming to Salesforce with Mulesoft for a cool $6.5 billion in 2018, founder Ross Mason first set up Dig Ventures as Family Office and later moved to VC. He did this with Melissa Klinger, co-founder and general partner, Mulesoft's former UK sales lead. DIG has now launched its second and first institutional funding for $100 million to invest in B2B Saas, AI and Cloud Infrastructure Startups (mainly across Europe) to consider startups that are located mainly across Europe, in Israel and the US.
The new fund is supported by LPS, including Hillman Company, Granite Capital, Sofina and Globe Street. The round also took part from Datadog founder Olivier Pomel and many Mulesoft executives.
With the idea that it is a fund built by a former startup operator, DIG positions itself as a practical operator-led fund that can do a variety of things, such as market strategies and implementation.
Mason and Klinger are joined by Rytis Vitkauskas, founder of Yplan (acquired by timeout) and former partner of Lightspeed. Stackin' and Uproxx co-founder Scott Grimes (acquired by Warner Music).
The portfolio currently includes People.ai and Karat, as well as Bubble, Complyladvantage, Planetscale, Rasa, Taktile, Rossum, Flock, and Prophecy.
This second fund has already begun capital deployment from the fund and has invested in companies such as Observability Platform Dash0, AI Orchestration Platform Nexos.ai, and Enterprise Middleware that offers PolyAPI.
“After Mulesoft, I saw a great opportunity to go back to Europe and build an operator-led fund,” Mason told TechCrunch. “And we were able to get a sense of strategies that allow us to select and meet founders faster than most other funds.”
“The founders say we came out of Mulesoft and we're just engaging with them on a conversational level. We like to film and sell very technical products, and that's half the fight in this field,” Klinger added.
She said that highly technical products are the fund's sweet spot, but “going to the market” is something Digg knows well. “It's not something that a VC can do, go from scratch to one and help you actually package it and sell it,” Klinger said.
Mason said he believes the next big shift will lie in the companies building their AI. “This is a new arms race, especially with LLM being built and run within the enterprise. Despite all vendors wanting you to think about it, the foundation layer is still not finished. It's going to be a lot of packaged open source.
Klinger said he believes Europe has unrealized strengths in AI. “I think Europe is a real dark horse for AI. It has talent at half the cost of the US. A lot of great research is coming out of the university. The challenge we have is raising the amount that some of these AI-driven theatres require.”
In the US, former founders/operators (e.g. Peter Thiel, Paul Graham, Mark Andreesen, etc.) have become highly influential venture capitalists. It could also become a “operator VC” market as it plays roughly with the economy as well as the powerful early stage momentum that appears in Europe.