Close Menu
TechBrunchTechBrunch
  • Home
  • AI
  • Apps
  • Crypto
  • Security
  • Startups
  • TechCrunch
  • Venture

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

What's Hot

Citizen LaBody Lecter warns the cyber industry about an authoritarian descent in the US

August 6, 2025

Instagram accepts Snapchat with the new “Instagram Map”

August 6, 2025

Photo sharing app Rocket supplies banks to new celebrities focused features to drive its growth

August 6, 2025
Facebook X (Twitter) Instagram
TechBrunchTechBrunch
  • Home
  • AI

    OpenAI seeks to extend human lifespans with the help of longevity startups

    January 17, 2025

    Farewell to the $200 million woolly mammoth and TikTok

    January 17, 2025

    Nord Security founder launches Nexos.ai to help enterprises move AI projects from pilot to production

    January 17, 2025

    Data proves it remains difficult for startups to raise capital, even though VCs invested $75 billion in the fourth quarter

    January 16, 2025

    Apple suspends AI notification summaries for news after generating false alerts

    January 16, 2025
  • Apps

    Instagram accepts Snapchat with the new “Instagram Map”

    August 6, 2025

    Photo sharing app Rocket supplies banks to new celebrities focused features to drive its growth

    August 6, 2025

    WhatsApp adds new features to protect against fraud

    August 5, 2025

    Spotify expands audiobook access to US Family Plan members for the first time

    August 5, 2025

    Openai says ChatGpt is on track to reach 700m-a-week users

    August 4, 2025
  • Crypto

    North Korean spies pretending to be remote workers have invaded hundreds of businesses, CloudStrike says

    August 4, 2025

    Telegram's Crypto Wallet will be released in the US

    July 22, 2025

    Indian Crypto ExchangeCoindCX confirms $44 million stolen during hack

    July 21, 2025

    North Korean hackers blamed record-breaking spikes in 2025

    July 17, 2025

    Bitcoin surpasses $118K at the second highest high in 24 hours

    July 11, 2025
  • Security

    Citizen LaBody Lecter warns the cyber industry about an authoritarian descent in the US

    August 6, 2025

    Final Call: suspend ticket savings for 2025

    August 6, 2025

    Google says hackers stole customer data by violating Salesforce database

    August 6, 2025

    Hackers stole the identity of Cisco customers using voice phishing attacks

    August 5, 2025

    SonicWall urges customers to disable SSLVPN in reporting ransomware attacks

    August 5, 2025
  • Startups

    7 days left: Founders and VCs save over $300 on all stage passes

    March 24, 2025

    AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

    March 24, 2025

    20 Hottest Open Source Startups of 2024

    March 22, 2025

    Andrill may build a weapons factory in the UK

    March 21, 2025

    Startup Weekly: Wiz bets paid off at M&A Rich Week

    March 21, 2025
  • TechCrunch

    OpenSea takes a long-term view with a focus on UX despite NFT sales remaining low

    February 8, 2024

    AI will save software companies' growth dreams

    February 8, 2024

    B2B and B2C are not about who buys, but how you sell

    February 5, 2024

    It's time for venture capital to break away from fast fashion

    February 3, 2024

    a16z's Chris Dixon believes it's time to focus on blockchain use cases rather than speculation

    February 2, 2024
  • Venture

    Clay confirms that it has closed a $100 million round at a $3.1 billion valuation

    August 5, 2025

    NEA destroys ICONIQ and get startup insights from Chefrobotics in 2025

    August 5, 2025

    Only two days left to save $675 to destroy tickets for 2025

    August 5, 2025

    What should the founder think about if they are trying to raise the series c?

    August 2, 2025

    Venture company CRV raises $750 million and returns capital to investors, then downsizing

    August 1, 2025
TechBrunchTechBrunch

YouTube launches new shopping feature to help creators market their products and grow revenue

TechBrunchBy TechBrunchApril 9, 20242 Mins Read
Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
Share
Facebook Twitter LinkedIn Pinterest Telegram Email


YouTube announced Tuesday that it is launching new shopping features that will allow creators to curate shoppable collections, better plan shoppable videos, quickly monetize older videos and more.

The introduction of this new feature comes as TikTok Shop seeks to compete with YouTube Shopping and other competitors in the space. TikTok is reportedly aiming to expand the size of its TikTok Shop US business tenfold to $17.5 billion this year.

YouTube is launching “Shopping Collections,” where creators curate products from their favorite brands for users to browse. Creators can choose products based on themes such as everyday makeup or capsule wardrobe. Collections appear in creator product listings, store tabs, and video descriptions. At launch, creators will be able to create collections in the Studio app on their smartphones. YouTube plans to bring this feature to desktop soon.

Image credit: YouTube

Additionally, YouTube is launching a new Affiliate Hub within the app, making it easier for creators to find information about the latest list of shopping partners, competitive commission rates, and promo codes. Creators can also use the hub to request samples from top brands. According to YouTube, the idea behind the new hub is to make it easier for creators to plan their next shoppable video.

YouTube is also adding Fourthwall, a website builder that helps creators build shops, to its list of integrated platforms. By allowing users to connect to their Fourthwall Shop, YouTube is making it easy for users to create and manage content directly in YouTube Studio. YouTube already offers integration with Shopify, Spreadshop, and Spring.

Image credit: YouTube

Last year, YouTube launched a feature that allows creators to bulk tag products across their video library based on products added to the video description. YouTube is now expanding this feature to all shopping creators. The company says this feature will allow creators to earn more money from older content if that content still has high traffic.

As part of Tuesday's announcement, YouTube revealed that users watched more than 30 billion hours of shopping-related videos in 2023. The platform has seen a 25% increase in watch time for videos that help people shop on YouTube.



Source link

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Instagram accepts Snapchat with the new “Instagram Map”

August 6, 2025

Photo sharing app Rocket supplies banks to new celebrities focused features to drive its growth

August 6, 2025

WhatsApp adds new features to protect against fraud

August 5, 2025

Spotify expands audiobook access to US Family Plan members for the first time

August 5, 2025

Openai says ChatGpt is on track to reach 700m-a-week users

August 4, 2025

Elon Musk says he's reclaiming Vine's archives

August 4, 2025

Leave A Reply Cancel Reply

Top Reviews
Editors Picks

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025
About Us
About Us

Welcome to Tech Brunch, your go-to destination for cutting-edge insights, news, and analysis in the fields of Artificial Intelligence (AI), Cryptocurrency, Technology, and Startups. At Tech Brunch, we are passionate about exploring the latest trends, innovations, and developments shaping the future of these dynamic industries.

Our Picks

Citizen LaBody Lecter warns the cyber industry about an authoritarian descent in the US

August 6, 2025

Instagram accepts Snapchat with the new “Instagram Map”

August 6, 2025

Photo sharing app Rocket supplies banks to new celebrities focused features to drive its growth

August 6, 2025

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

© 2025 TechBrunch. Designed by TechBrunch.
  • Home
  • About Tech Brunch
  • Advertise with Tech Brunch
  • Contact us
  • DMCA Notice
  • Privacy Policy
  • Terms of Use

Type above and press Enter to search. Press Esc to cancel.