CommentSold, an e-commerce technology startup that provides web and video tools to online retailers, on Wednesday culled live-streamed footage to help sellers access websites, apps, and social media platforms.
The “AI ClipHero” feature creates short clips from hours of live streaming sales events. Instead of retailers having to rewatch content or find relevant clips to edit and post, CommentSold's new tools allow customers who missed an event to watch the livestream to get a quick overview of the product. Save time by automatically identifying the most interesting parts. This tool uses speech recognition to generate captions.
“Shoppable 'instructor' videos are currently the most powerful video commerce medium, with TikTok and Instagram becoming the primary ways Gen Z discovers, learns about, and purchases products.However, creating shoppable videos [requires] That’s a lot of production time,” CommentSold CEO Guatam Goswami told TechCrunch.
Image credit: CommentSold
AI-powered clipping software is not new, but not many companies are developing AI-powered tools designed specifically for live commerce. However, various startups (Powder, Eklipse, etc.) have introduced similar features for content creators to capture highlights from their game streams.
“Companies like TikTok and Twitch have been trying to develop AI that can create shoppable videos from livestream events…CommentSold learns from and identifies millions of hours of livestreams in CommentSold’s library. and create product explainer videos from live streams of sales events,” Goswami said.
In addition to the AI ClipHero feature, CommentSold recently introduced PopClips. This allows retailers to tag their products with a banner at the bottom of each clip, driving customers to product pages and increasing sales. The company also offers tools for building custom websites and mobile apps, as well as systems to automate inventory, invoicing, shipping, and more.
Since its launch in 2017, CommentSold currently helps over 7,000 small businesses deliver live shopping and e-commerce experiences. The company says this has helped drive sales of more than 180 million products and increased lifetime gross merchandise value (GMV) from $3.8 billion in 2023 to more than $4.4 billion.