Meta encourages more users to post in rivals' X threads. In its latest experiment, the company is offering an easy toggle that allows users to cross-post from Instagram to Threads, the company told TechCrunch.
Earlier today, a user shared that cross-posting on their Instagram account is being controlled. Users can cross-post individual posts and turn on this feature for all posts.
Meta confirmed to TechCrunch that it is running a global test that will allow users to cross-post images from Instagram to Threads. This means that Reels cannot be automatically posted to threads. However, given that Instagram is moving towards promoting videos, Threads might be a good place to promote your photos.
The company says this is an opt-in experience and can be turned off at any time. When a user cross-posts her Instagram post, the caption becomes the text of the threaded post and the hashtag is converted to plain his text.
Meta has regularly promoted Threads using other properties such as Facebook and Instagram. Last year, it started showing a carousel of suggested posts from threads on both Instagram and Facebook. Earlier this year, the social media company also began testing cross-posting from Facebook to Threads.
In addition to the cross-posting test, Meta also runs an active creator bonus program on Threads to encourage accounts with a large number of followers to post on the social network. Mark Zuckerberg said last month during a Q1 2024 earnings call that Threads had surpassed the 150 million monthly active user mark.