TikTok is the latest technology company to incorporate generative AI into its advertising business, announcing Tuesday the release of a new AI suite for brands called TikTok Symphony. This tool will help marketers write scripts, create videos, and enhance their current assets.
The suite includes a new AI video generator called “Symphony Creative Studio,” which the company claims can generate TikTok-ready videos with just a little input from advertisers. The studio also provides brands with ready-to-use videos for ad campaigns based on TikTok Ads Manager assets and product information.
Image credit: TikTok
The new Symphony Assistant is an AI assistant designed to help advertisers enhance their campaigns by helping generate and refine scripts and providing recommendations on best practices.
For example, a brand can ask the Assistant to write some attention-grabbing lines for a new lipstick launch, or it can show them what's trending on TikTok or generate ideas to promote a new product in a specific industry.
TikTok's new “Symphony Ads Manager Integration” helps brands automatically revise and optimize their current videos. The tool allows brands to embellish the videos they've already created and make them stand out even more.
Image credit: TikTok
Additionally, TikTok is launching a centralized site for marketers called TikTok One, where they can access nearly 2 million creators, discover agency partners, and use TikTok's creative tools. You will be able to utilize it.
TikTok is also introducing new performance solutions powered by predictive AI to help advertisers increase sales. Advertisers can enter their budget and goals to determine the best creative assets and appropriate audience for their campaigns.
As part of the announcement, the company revealed that 61% of users made a purchase on TikTok either directly or after seeing an ad. TikTok also found that 59% of users use TikTok to decide what game to download next, and 52% of users also research cars because of TikTok content they've seen. Stated.
While TikTok has found success in the advertising business and is expanding its operations in pursuit of more ad dollars, the company faces potential hurdles in the year ahead. The app's future fate in the U.S. is uncertain after President Joe Biden signed a bill last month that would ban TikTok if parent company ByteDance does not sell the app. If the app is banned in the U.S., other technology companies and startups could take their place in that gaping void.