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Etty Lazarian and Bruce Lee to attend Disrupt 2024

TechBrunchBy TechBrunchAugust 30, 20242 Mins Read
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While family offices have traditionally been viewed as private financial institutions, they are playing an important role in the supply of venture capital, leveraging startup investments as a way to diversify their portfolios and work on breakthrough technologies.

Join Eti Lazarian, Principal at Elle Family Office, and Bruce Lee, CEO and Founder of Keebeck Wealth Management, as they discuss the future of family office investing on the Builder's Stage at TechCrunch Disrupt 2024 in San Francisco. They'll explore why startups are an attractive option, hot areas like the evolution of EV technology, and how to realign your investment strategy to align with long-term family values ​​and market opportunities.

Balancing the pursuit of innovation with a focus on capital preservation, Etty and Bruce also offer insight into the unique approach to risk management that sets family offices apart. Their conversation offers a behind-the-scenes glimpse into how family offices evaluate opportunities, what motivates them to invest, and the key factors they prioritize when partnering with startups.

Whether you’re a founder looking for new sources of funding or an investor curious about the evolving landscape, this session will be a rare opportunity to gain insights from two leaders who are redefining family office investment strategies. Don’t miss the opportunity to learn how these influential investors are shaping the next wave of startup success.

Join this fascinating discussion at Disrupt 2024, taking place at Moscone West in San Francisco from October 28-30. Get your tickets here and join 10,000 other tech leaders for this inspiring experience.



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