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Anthropic launches Cloud Enterprises to take on OpenAI

TechBrunchBy TechBrunchSeptember 4, 20244 Mins Read
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Anthropic is launching a new subscription plan for its AI chatbot Claude for enterprise customers looking for greater administrative control and enhanced security. Claude Enterprise competes with OpenAI's business-only solution ChatGPT Enterprise, which was released about a year ago.

Claude Enterprise allows businesses to upload their own corporate knowledge to Anthropic's AI chatbot, which can then analyze the information and answer questions about it, create graphics and simple web pages, and act as a business-specific AI assistant.

Anthropic seems to be trying to catch up with OpenAI and bring Claude to all the places ChatGPT already exists. The startup has released a few ways to use Claude that roughly match how OpenAI already offers ChatGPT.

“Claude has actually been available to businesses for a year, and frankly, our product has been on the market for a lot less time than that,” Scott White, product lead at Anthropic, told TechCrunch, “but we're a smaller team and we're responsive to our customers' needs.”

In May, Anthropic released the Claude Team plan, which is similar to the ChatGPT Team plan and allows small and medium-sized businesses to collaborate on projects. Since the spring, Anthropic has released the Claude mobile app for iOS and Android. Now, the company is competing with ChatGPT Enterprise, which is widely adopted by Fortune 500 companies.

But Anthropic's enterprise offering differs from what's on the market in a few key ways: First, Claude Enterprise has a context window of 500,000 tokens, meaning Anthropic's models can process up to 200,000 lines of code, dozens of 100-page documents, or two hours of audio transcripts in a single prompt. ChatGPT Enterprise and Claude's Team plans offer a context window of just under half that.

Claude Enterprise comes with Projects and Artifacts, which are Anthropic workspaces where multiple users can upload and edit content. These features are useful for business cases where you work on long-term projects that involve many data sources and stakeholders.

The Enterprise plan also includes a GitHub integration for engineering teams to sync their GitHub repositories with Claude. Coding is a common use case for Claude Sonnet 3.5, and this integration gives Anthropic's models direct access to customers' codebases. This helps, for example, to bring new engineers up to speed, create new features, and resolve bugs.

Similar to ChatGPT's Enterprise plan, Claude Enterprise allows companies to assign a primary owner for their company's workspaces, who can assign different levels of access to projects and information within Claude and track activity across the system for security and compliance monitoring.

And like OpenAI, Anthropic said it didn't train it on Claude Enterprise customer data, which is important for many companies who don't want their trade secrets leaking into Claude and ChatGPT's knowledge base six months from now.

Anthropik did not disclose the price of Clode Enterprise, but White said it is more expensive than Anthropik's Team plan, which costs $30 per member per month. White said that's because enterprise customers get more benefit from Clode's larger context window and higher rate limits. (OpenAI also did not disclose the price of its enterprise product.)

White said Anthropic has been working in private beta for several months with early adopters including GitLab, Midjourney, IG Group and Menlo Ventures (an investor in Anthropic).

But gaining wider adoption will be key. AI model developers like Anthropic are under pressure to sell API access at lower prices. Products like Claude Enterprise offer a path to revenue, but broad adoption is needed to offset the high inference costs that come with them. At this point, it's not clear whether AI model developers are benefiting from these business-specific offers.



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