Music streaming company Spotify announced today that it is testing music videos for premium users in an additional 85 markets. The company conducted its first video experiment in limited markets in March.
Spotify initially rolled out music videos in beta in 11 countries, including the UK, Germany, Italy, Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, and Kenya. Egypt was added to the list earlier this year.
The company did not say whether these 85 new markets include the United States. It's a big market for the streaming giant, but it was excluded from the first set of regions where music videos were available. Despite the new enhancements, music video functionality is still limited to paid users.
Music videos from this service are available on mobile and desktop. Users can easily switch between audio and video through a toggle. Initially, when you switch from audio to video, the video plays from the beginning. The company can now make this switch more seamlessly.
Spotify also adds a video indicator next to the track name to make it easier to find in search results.
Users can put their phone in landscape mode and switch to full-screen video. The company says that listeners who discover a song and watch a music video on the app are, on average, 34% more likely to stream the song again in the following week.
Part of YouTube's appeal as a music streaming service is its native support for music videos. Spotify is currently trying to tap into some fans who love music videos.