Instagram is rolling out a new “Profile Card” feature that is essentially a digital business card for your profile. The official launch comes months after the Meta-owned social network was spotted testing the feature with select creators.
The new double-sided profile card is designed to make it easier for users to share their Instagram accounts with others. You don't need to send your handle to anyone, just share your card. Instagram sees this feature as an easy way to connect with new people and make friends.
One side is a shareable “card” that pulls information from your Instagram profile, including your profile, profile photo, links and music on your profile. The other side has a QR code that links to your profile. To better represent yourself, you can customize the background of your profile card with an image of your choice.
Image credit: Instagram
This feature is rolling out to all users worldwide and is aimed at people looking to market themselves and expand their connections. You can share your profile card to other platforms to encourage people to check out and follow your account on other platforms.
Meta told TechCrunch in an email that the feature is being introduced in response to the growing number of Gen Z users using Instagram as a resume of sorts. The company points to a recent study that found more than half of Gen Z wants to become an influencer, so they believe social networks can help them promote themselves to others. .
Instagram says users can share their profile cards with potential collaborators and brands in a quick and easy way. The company also believes that you can use this feature to make new friends who share the same interests by sharing your profile cards in Instagram groups and online events.
Instagram has been allowing users to share their accounts via QR codes since 2018, but the new profile card offers a more detailed method. More than just displaying a simple QR code, you can give others a glimpse of your interests and content, creating more connections than a standard QR code.