If you've ever had trouble finding a scene from your favorite Netflix series or movie online and trying to explain it to your friends, the streamer has come up with a solution.
Netflix on Monday introduced a new clipping feature called “Moments” to its iOS app, allowing you to instantly save your favorite scenes. Now you can easily rewatch these scenes or share them on social media platforms with just one tap. When followers click on a post, they are directed to that scene in their Netflix app.
To save your scene, select Moment at the bottom of the screen. It will then be saved to your “My Netflix” tab for later viewing. When you restart an episode, it will start from the saved scene.
Clip sharing is a popular way for fans to capture memorable moments from their favorite shows, but Netflix has placed limits on taking screenshots and screen recording while streaming. There are plenty of sketchy apps and software you can use instead. But not everyone wants to take that risk. This feature is also a much better alternative to recording your TV screen on your phone, which often produces grainy and low-quality video.
Many clips of Netflix titles are constantly circulating online, attracting new users to the streaming service. (For example, this horse-drawn carriage scene from Bridgerton.) With that in mind, the company may be hoping the introduction of Moments will lead to a modest increase in engagement and viewership.
This new feature will be rolling out to Android devices in the coming weeks.
Netflix's new features come as the streaming giant is likely exploring innovative avenues to stimulate growth in a competitive market. It added 5.1 million subscribers in the third quarter of 2024, bringing the total to 282 million. While this growth is significant, it comes on the heels of an even bigger subscriber increase of 8 million in the previous quarter, suggesting the company is hitting a bit of a plateau in its growth trajectory.
The company recently implemented yet another price increase for its subscribers.
Separately, Netflix's games division shut down its AAA video game studio earlier this month, suggesting the company's goal of developing high-budget games may disappear or be put on hold.