Close Menu
TechBrunchTechBrunch
  • Home
  • AI
  • Apps
  • Crypto
  • Security
  • Startups
  • TechCrunch
  • Venture

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

What's Hot

Instagram lets you share Spotify songs with your story to your sound

June 30, 2025

At every stage of TechCrunch, Charles Hudson tells us what investors really see

June 30, 2025

Baidu’s AI Breakthrough Hasn’t Been Priced In — Why BIDU Could Hit $120 Soon

June 30, 2025
Facebook X (Twitter) Instagram
TechBrunchTechBrunch
  • Home
  • AI

    OpenAI seeks to extend human lifespans with the help of longevity startups

    January 17, 2025

    Farewell to the $200 million woolly mammoth and TikTok

    January 17, 2025

    Nord Security founder launches Nexos.ai to help enterprises move AI projects from pilot to production

    January 17, 2025

    Data proves it remains difficult for startups to raise capital, even though VCs invested $75 billion in the fourth quarter

    January 16, 2025

    Apple suspends AI notification summaries for news after generating false alerts

    January 16, 2025
  • Apps

    Instagram lets you share Spotify songs with your story to your sound

    June 30, 2025

    The best iPad app to unleash and explore your creativity

    June 30, 2025

    Privacy-centric app maker Proton sues Apple over anti-competitive practices and charges alleged

    June 30, 2025

    Google is adopting AI in classrooms, including new Gemini tools for educators and chatbots for students

    June 30, 2025

    The former meta engineer has built AI tools to plan every detail of a trip

    June 30, 2025
  • Crypto

    Vitalik Buterin reserves for Sam Altman's global project

    June 28, 2025

    Calci will close a $185 million round as rival Polymeruk reportedly seeks $200 million

    June 25, 2025

    Stablecoin Evangelist: Katie Haun's Battle of Digital Dollars

    June 22, 2025

    Hackers steal and destroy millions of Iran's biggest crypto exchanges

    June 18, 2025

    Unique, a new social media app

    June 17, 2025
  • Security

    US government overthrows North Korea's major “workers” management

    June 30, 2025

    Mexican drug cartel hackers spy on FBI officials' phones to track and kill informants, the report says

    June 30, 2025

    FBI, cybersecurity firms say prolific hacking crews are currently targeting airlines and transportation sectors

    June 28, 2025

    Prolific cybercrime gangs currently targeting the airline and transportation sector

    June 27, 2025

    US and French authorities confirm arrest of a violation form hacker

    June 26, 2025
  • Startups

    7 days left: Founders and VCs save over $300 on all stage passes

    March 24, 2025

    AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

    March 24, 2025

    20 Hottest Open Source Startups of 2024

    March 22, 2025

    Andrill may build a weapons factory in the UK

    March 21, 2025

    Startup Weekly: Wiz bets paid off at M&A Rich Week

    March 21, 2025
  • TechCrunch

    OpenSea takes a long-term view with a focus on UX despite NFT sales remaining low

    February 8, 2024

    AI will save software companies' growth dreams

    February 8, 2024

    B2B and B2C are not about who buys, but how you sell

    February 5, 2024

    It's time for venture capital to break away from fast fashion

    February 3, 2024

    a16z's Chris Dixon believes it's time to focus on blockchain use cases rather than speculation

    February 2, 2024
  • Venture

    At every stage of TechCrunch, Charles Hudson tells us what investors really see

    June 30, 2025

    From $5 to Financial Empowerment: Why Stash co-founder Brandon Krieg is a must-see for TechCrunch All Stage 2025

    June 30, 2025

    A comprehensive list of 2025 tech layoffs

    June 30, 2025

    How to prepare for a second semester salary increase now live in 2025

    June 30, 2025

    Tiffany is lucky to have won a VCS at TC at every stage.

    June 30, 2025
TechBrunchTechBrunch

In Mexico's tight job market, Minu's views on employee benefits also include economic health.

TechBrunchBy TechBrunchNovember 19, 20244 Mins Read
Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
Share
Facebook Twitter LinkedIn Pinterest Telegram Email


In a tight labor market, the best way to attract and retain talent is to care about employee well-being. These efforts have a boost as Mexico approaches full employment, but especially with the recognition that economic, physical, and mental health are interconnected.

“The main problem that needs to be solved in Mexico is the financial problem,” said Mexico-based entrepreneur Nima Pourshasb (center in photo above). His startup, Minu, not only helps Mexican employees provide more than 50 employee benefits, including telemedicine, but also offers paychecks so they don't have to stress about waiting for payday. I also have access to.

Pourshasb said Minu's platform has 1 million users, with about 2,000 employers of all sizes as customers. This helped Minu overcome declining interest from some generalist VCs in the US to invest in Mexican startups. The company closed a $30 million Series B round led by QED, with participation from new investors including Endeavor Catalyst and Next Billion Capital Partners.

“If you look at the investors that participated in this round, many of them are impact investors. […] I think what they're seeing is the impact that we're having in terms of reducing financial stress and in terms of changing behavior,” the Iranian CEO told TechCrunch, adding that the startup is helping people save and finance more money. He mentioned using gamification to encourage better hygiene. .

mini savings screenImage credit: Minu

Reducing financial stress was the starting point for Minu, which Pourchasub co-founded in 2019 with Spaniard Rafael Niel and Italian Paolo Rizzi. All three call Mexico home and are “obsessed with the issue of this country's lack of economic health,” Pourshasb said.

They chose to approach this problem with a B2B2C model for two reasons. For one, “people trust their employers,” Pourshasb said. And secondly, we like the fact that this is a win-win arrangement. If companies selfishly know that the healthier their employees are, the better it is for the company, their employees will continue to work. You'll be more productive. ”

Lower turnover is one of Minu's selling points, and this also includes regulatory compliance. In 2018, Mexico passed NOM-035, a law requiring employees to identify and prevent psychosocial risks in the workplace. Now that fines are being imposed, there is a “huge wave of companies trying to comply,” Pourshasb said.

To ensure it captures this growing demand, Minu itself is growing. The company aims to have 150 employees by the end of the year, according to the CEO. This includes expanding its sales and customer success presence throughout Mexico outside of Minu's headquarters in Mexico City and its technology hub in Mérida.

On the product side, the Series B will be geared towards new features and services, particularly around financial and physical health, but will also include HR tools such as surveys, which have been requested by customers, Pourchasve said. This is in addition to features Minu added after acquiring Plerk, which provided prepaid cards to workers.

While Minu is expanding its reach, it has not left its pay-on-demand roots behind, recently signing a deal with financial institution Citibanamex to integrate Minu's earned wages access service into the bank's retail app. It has become.

Access to paid wages and financial services is one segment where Minu has several competitors, including Spanish start-up Cobee, which was recently acquired by French group Pluxee for an undisclosed sum. There is also a wide range of competitors.

Minu also declined to disclose the valuation attached to the Series B. However, according to QED, which previously led Minu's seed round and participated in its Series A, this represents a “significant increase from the Series A valuation,” which was not disclosed. Either.

However, Pourshasb confirmed that the company has raised $47 million in equity to date, including $10 million in a bridge round in 2023 that became a Series B. That's true. Perhaps more importantly, Pourshasb said Minu is now “on track to achieve profitability.” By the end of the year.



Source link

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025

Startup Weekly: Wiz bets paid off at M&A Rich Week

March 21, 2025

Wayve CEO shares his key elements for scaling autonomous driving technology

March 21, 2025

Leave A Reply Cancel Reply

Top Reviews
Editors Picks

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025
About Us
About Us

Welcome to Tech Brunch, your go-to destination for cutting-edge insights, news, and analysis in the fields of Artificial Intelligence (AI), Cryptocurrency, Technology, and Startups. At Tech Brunch, we are passionate about exploring the latest trends, innovations, and developments shaping the future of these dynamic industries.

Our Picks

Instagram lets you share Spotify songs with your story to your sound

June 30, 2025

At every stage of TechCrunch, Charles Hudson tells us what investors really see

June 30, 2025

Baidu’s AI Breakthrough Hasn’t Been Priced In — Why BIDU Could Hit $120 Soon

June 30, 2025

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

© 2025 TechBrunch. Designed by TechBrunch.
  • Home
  • About Tech Brunch
  • Advertise with Tech Brunch
  • Contact us
  • DMCA Notice
  • Privacy Policy
  • Terms of Use

Type above and press Enter to search. Press Esc to cancel.