Tubi, the free, ad-supported streaming service owned by Fox, announced new features aimed at differentiating itself from rivals like Pluto TV and Roku Channel and putting it in closer competition with short-form video. . Sharing platforms like Instagram Reels, TikTok, and YouTube Shorts.
The feature, called “Scenes,” allows viewers to watch “Django Unchained,” “Drumline,” “I Am Legend,” “Jumanji,” “The Amazing Spider Man,” and more. The goal is to increase user engagement and discoverability of your content.
Users discovered the Scenes test in August, but it's now open to everyone. The Scenes feature is available on the Tubi mobile app for both iOS and Android devices.
Tubi's foray into short-form video is aimed at attracting viewers, especially younger viewers, whose viewing habits are changing in a rapidly changing streaming landscape. But Tubi is taking a different approach than TikTok, reportedly experimenting with one-minute TV-style shows. Instead, the streaming service focuses on using short clips of shows to encourage viewers to discover content from their library and watch full episodes.
“We want to meet our viewers where they are, and mobile means they are on the go,” said Mike, Chief Product and Technology Officer at Tubi. Bidgoli told TechCrunch. “One of the false assumptions is that people have a lot of time. [to spend] By phone. But the reality is they don't have that much time. People often take short breaks between meetings, wait for a ride, or take a coffee break. So all we have to do is create a quick shot of entertainment. ”
new[シーン]The tab is located in the center of the menu bar at the bottom of the screen. Similar to other short-form video apps, users can swipe through a vertical feed to watch a variety of 60- to 90-second trailer-style videos. On the right side of the screen, users can tap the Like, Save, and Watch buttons. The “Watch” button is especially useful because it takes you directly to movies and TV shows. When a user taps Save, the title is added to their My List for later viewing.
Tubi's machine learning engine works in the background to tailor your user experience to your preferences. Recommendations become more personalized as viewers interact with your scenes by saving content to their My Lists section.
Additionally, while Scenes is mobile-only, iPhone and Android users also have the option to cast Scenes to their TV. Supported devices include Apple TV, Chromecast, Fire TV, and Roku.
Bidgori said it's too early to think about future iterations, but he did share some ideas for scenes that may be planned in the future. This includes integrating the experience into the home grid rather than limiting it to a single tab. Another idea is to allow users to share clips on social media.
At this time, Tubi has no plans to add commenting functionality. When doing so, Mr. Bidgori stressed that it is important to ensure that “integrity is done right.” He added: “What we don't want is for one corner of the internet to become negative.”
Tubi has been exploring different ways to encourage consumers to download the app. Last year, for example, the platform experimented with a ChatGPT-powered search tool called Rabbit AI. However, the company confirmed to TechCrunch that it ended the feature, likely due to a drop in user engagement.
Bidgori hinted that Tubi will increase its focus on mobile app experiences in the next six months to a year.