Spotify Wrapped, the streamer's long-awaited annual listening roundup, has arrived. In addition to the usual personalized overviews that detail your favorite artists, songs, podcasts, and more, the company is introducing two new features this year. The most notable of these is 2024 Wrapped's AI-powered podcast, created with NotebookLM, Google's AI summarization tool. .
Spotify is also rolling out a new data story called “Your Music Evolution,” which shows how interest in music has changed over the past year.
Spotify previously built its Wrapped features in-house, but the addition of podcasts powered by Notebook LM means Spotify will be working with external partners on its flagship Wrapped features. This year, Wrapped will let you explore a personalized audio overview of your music listening in 2024, including top songs, top artists, top genres, and more, powered by Google's Gemini AI. The result is that it feels like you're listening to a podcast about Wrapped.
The addition follows a breakout moment for Google's AI note-taking tool, which in 2024 uses two AIs to riff on topics people type into the app using the service's new audio summary feature. It spread quickly as it started creating conversations between hosts. Although it's designed to help you summarize your notes and research, people have started entering all kinds of content into NotebookLM, including blog posts, books, and even diary entries, resulting in interesting insights and sometimes hilarious comments. Connect.
AI-powered wrapped “podcasts”
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Spotify says it was inspired to collaborate with Google on the new Wrapped feature after seeing how consumers responded to AI technology.
When you play a wrapped “podcast”, accessible from the Spotify app's home screen, the AI host complements your music tastes and summarizes your listening activity. You can also save AI-generated audio clips to your mobile device or publish them to social media.
This feature is available for a limited time to English free and paid users in the US, UK, Australia, New Zealand, Canada, Ireland, and Sweden.
This year, Spotify is also expanding its social media integrations, adding more ways to share to both your TikTok feed and TikTok Stories. This is the ideal place to share new personalized AI audio experiences.
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While AI podcasts are likely to be popular on social media, including them on Wrapped feels a bit repetitive. The release follows last year's addition of Spotify's popular AI DJ feature to Wrapped, which provides AI-generated commentary on top artists and songs. This year, AI will once again narrate your musical history, but instead of one, there will be two AI speakers.
AI DJ functionality integrates Wrapped with unique audio commentary and stories. AI DJ is available in both English and Spanish.
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Another AI feature is aimed at premium subscribers and allows users to enter prompts to generate AI playlists based on wrapped experiences, building on the existing AI playlist feature launched in April. I'm here. For example, you can prompt Spotify to play more artists like the top 5 rapped artists.
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Meanwhile, Wrapped has been experimenting with new personalized data over the past year, when it was experimenting with features designed to be fun and viral, such as the ability to identify a user's musical personality and match users to a city. There was no story introduced. Share your music tastes, identify your “audio aura” and turn your music listening history into games you can share with friends.
Instead, the big addition on this front is a feature called “Your Music Evolution,” which tracks up to three different musical stages you've gone through over the course of a year. During a year in which Beyoncé went country, celebrated Brat Summer, continued touring during the Taylor Swift era, reunited Oasis, and had a slew of notable collaborations, Spotify has been a top choice in tracking user changes. There will be many. What I'm interested in.
This feature also comes with personalized playlists available from your home wrapped feed.
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Audiobooks will also be a new addition to Wrapped in 2024. Now available in a variety of global markets, including the US, UK, Australia, and more, Spotify's audiobook catalog has doubled to more than 300,000 titles this year. Spotify Wrapped includes a new audiobook editing hub, an experience already available for podcasters for authors and publishers who want to see how Spotify users are engaging with their work in 2024 We plan to offer a dedicated Wrapped experience similar to that of Wrapped.
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Other areas of the Wrapped experience have also been adjusted or updated. For example, you'll now see “Longest Consecutive Views” in Stories for your top 5 artists. When you share music or podcasts, Spotify will tell you if the song you're listening to is in the Top 100 Songs, Top 20 Artists, or Top 5 Podcasts.
The company is also bringing back “Top Listeners,” which shows what percentage of your favorite artists you are among. This feature allows users to brag to their friends that they were hooked on their favorite artists long before anyone else.
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Artist video clips will also return, with thousands of artists sharing messages to their top fans, including Billie Eilish, Usher, Sabrina Carpenter, Karol G, Peso Pluma, Chapel Lawn, Rosé, and more.
This year, Wrapped will feature podcaster clips or videos from Emma Chamberlain (“Anything Goes”), Ashley Flowers (“Crime Junkie”), Mark Prior (Mark Fischbacher, “Destructible”), Stephen Bartlett (“Diary of ”) and other podcasters. CEO” etc.)
And, to celebrate top artist Taylor Swift, several Easter eggs in the app feature period-themed animations, such as the glow in “Fearless” and the seagull in “1989 (Taylor's Version),” on the Spotify button. illuminate. Fans can also access the Top Artist AR friendship bracelet on Snapchat, and Swift will receive a Global Top Artist badge on the app.
Image credit: Spotify
Spotify's Top List of 2024
The company also announced today its 2024 Top List (ordered by popularity), which includes:
Top Artists (Global): Taylor Swift (26.6 billion streams for second consecutive year), The Weeknd, Bad Bunny, Drake, Billie Eilish (second time since 2019) Top Songs (Global): Sabrina Carpenter's “Espresso” (over 1.6 billion streams), Benson Boone’s “Beautiful Things” and Billie Eilish’s “Birds of “A” Feather”, “Gata Only” by Freumener and Chris Mj, “Loose Control” by Teddy Swims Top Albums (Global): “The Tortured Poets Department: The Anthology” by Taylor Swift ”, Billie Eilish’s “Hit Me Hard and Soft”, Sabrina Carpenter’s Karol G’s “Short and Sweet” Ariana Grande's “Maniana Sera Bonito” “Eternal Sunshine” Most viral songs (most shared songs worldwide on social media): “Die With a Smile” by Bruno Mars and Lady Gaga, “Birds of a Feather” by Billie Eilish, “Beautiful Things” by Benson Boone, “Loose Control” “Good Luck, Babe!” by Teddy Swims Written by Chapel Lawn Popular Podcasts (Global): The Joe Rogan Experience, Call Her Daddy, Huberman Labs, This Weekend with Theo Fung, CEO Diary with Stephen Bartlett Most Anticipated Podcasts (Most-Rated US in Week 1) ): LeBron James and J.J. Reddick's Mind the Game, Hayley Welch's Talk Tua, Drowning Creek, Hysteric, Dateline Murders Hollywood Hills Top Audiobooks (Global): A Court of Thorns and Roses by Sarah J. Maas (He is also one of the world's top authors), “The Fellowship of the Ring'' by JRR Tolkien, “I'm glad Mama is dead.'' ” (by Jennette McCurdy), “A Court of Fog and Fury” (by Sarah J. Maas), and “It Ends With Us” (by Colleen Hoover).
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