Threads is testing a feature that allows users to see how individual posts are performing on the social network. Previously, Threads' Insights feature only showed aggregated metrics across all posts. This feature now allows you to view metrics for each post.
If you are testing, please check the number of views and likes received. , you can sort posts by highest or lowest number of replies. Additionally, you can see a breakdown of views and interactions by followers and non-followers for each post. You can also see how many people followed you from a particular post.
Instagram head Adam Mosseri announced the change on Thursday, especially now that Threads has changed its algorithm to show users more content from accounts they actually follow. He pointed out that it can help you better understand whether your posts are resonating with your audience.
Image credit: Meta
The recent changes come as Meta has been rapidly building and updating threads over the past few weeks in response to the growing popularity of Bluesky, an X competitor that recently surpassed 20 million users. I got it.
This update includes deeper integration with fediverse, advanced search, custom feeds, the option to choose a default feed, AI-powered summarization of trending topics, and more.
Although Threads has a strong user base of over 275 million monthly active users, Bluesky is catching up to Threads in terms of daily active users. As a result, the Meta-owned social network has been working to appease users and roll out additional features, presumably to stay competitive and prevent users from moving to Bluesky.
Bluesky's popularity skyrocketed after the U.S. presidential election, as X strengthened its right-wing approach, especially after Musk used social networks to campaign for President-elect Donald Trump.