Former NBA Lakers star Metta Sandiford-Artest (formerly known as Metta World Peace) has teamed up with former Boost Mobile CEO Stephen Stokols to launch True, a company aiming to invest in sports and health tech. It is reported that Sky Ventures has been launched. Sportico.
The company wants to raise $100 million and write the first formal check for Barcode, the performance drinks company founded by former New York Knicks and Los Angeles Lakers performance director Mubarak Malik, Sportico reported. This news comes after more athletes are entering the venture capital field. Just last month, Milwaukee Bucks forward Giannis Antetokounmpo announced the launch of a company called Build Your Legacy to invest in sports and entertainment companies. Stephen Curry, Serena Williams, and Kevin Durant also run their own venture companies.