Snapchat is introducing an improved integrated monetization program for creators. The new program rewards creators for content posted on Stories and its TikTok imitator, Spotlight. Previously, Snapchat monetized these two formats through separate programs.
The new program allows creators to earn money from ads that appear within eligible Stories and Spotlight posts.
“Spotlight viewership is up 25% year over year, and a unique and growing opportunity exists for creators to monetize this format in the same way as Stories,” the company said in a blog post. “Starting February 1, 2025, eligible creators will be able to monetize Spotlight videos longer than one minute.”
To earn money, creators must have at least 50,000 followers, post to Saved Stories or Spotlight at least 25 times a month, and post to Spotlight or Public Stories at least 10 days out of the last 28 days. there is. In addition, creators must have either 12,000 watch hours, 10 million Snap views, or 1 million Spotlight views in the past 28 days.
Some of the new eligibility requirements are higher than those creators previously had to meet to earn money. For example, to make money with Spotlight videos, creators needed at least 1,000 followers, 10,000 unique video views, and a public profile. Additionally, previously, your Spotlight videos didn't have to be longer than 1 minute to earn money.
Snapchat confirmed to TechCrunch that its Spotlight Rewards program will end on January 31, 2025.
The announcement comes as TikTok revamped its creator monetization program for creators last year to reward influencers for longer videos. YouTube also started ad revenue sharing for shorts creators last year to better compete with TikTok.