Samsung's CES reporter is always a weirdo. Korean electronics giants generally maintain a dry attitude when it comes to home appliances. After all, the company is expected to announce its latest flagship device, the Galaxy S25, towards the end of January.
CES 2025 will continue the company's TV and consumer electronics tradition. There are also possibilities, such as consumer robots that will probably never see the light of day. Samsung has adopted the tagline “AI for All: Everyday, Everywhere” for its presentation, which begins today, January 6th at 2pm PT / 5pm ET. We will include embedding when it becomes available.
That doesn't give us much to work on. After all, any company that doesn't mention AI at a press event will be shark bait in Mandalay Bay. However, we are well informed that the company will be active in the AI refrigerator space in January.
Samsung is streaming the presentation directly from its newsroom, and you can follow the live coverage here and catch up on other CES 2025 events being streamed here.