TikTok's potential competitor, Triller, hopes to capitalize on a potential ban on TikTok in the US by pitching creators to move their content from the popular short-form video app to its own app. The company has now launched a website, SaveMyTikToks.com, which promises to back up all your TikTok videos by uploading them to Triller.
The site is powered by Amplify.ai, a customer engagement platform that Triller's parent company, TrillerNet, acquired in 2021. The deal was initially focused on helping Triller creators track and monetize their content, while also helping brands and advertisers match their content with consumers. . From now on, you agree to Triller's Terms and Conditions.[TikTok アカウントに接続]With the click of a button, you'll be able to give Triller (via Amplify.ai) access to your videos, profile information, and more.
If you do this, the site will prompt you for your email address in order to alert you when your post is downloaded and saved. Users must then set up a Triller account and wait for instructions on how to upload their saved content later. The process is a bit more involved than the “click a button” that Triller promises on its new website.
The TikTok ban was signed into law by President Biden in April 2024, with a January 19 deadline approaching. At the time, the measure had strong bipartisan support in the House and Senate due to concerns about TikTok's Chinese roots. The parent company is ByteDance, based in Beijing. Lawmakers believed this posed a national security threat to the American people.
However, a ban is now less likely given that President-elect Trump recently asked the Supreme Court to suspend the ban on the grounds that it would impede the president's ability to control U.S. foreign policy. It seems like it is. (Trump's court filings also note that he has 14.7 million followers on TikTok, which he calls a “unique platform for freedom of expression, including core political speech.”) (He said that this was an opportunity for him to reconsider the importance of apps as “media.”)
Still, TikTok's creators regularly discuss how this ban will impact their ability to reach fans, and ultimately their ability to generate revenue through creator compensation, ad revenue sharing, and brand partnerships. expressing concern.
Currently, there are over 543,000 videos tagged with the hashtag “tiktokban,'' for example, and “tiktokbanned'' has added over 103,000 more. (Many other videos exist, but they use less specific tags, like “social media” or just “tiktok.”) The creators primarily work with Instagram, rather than Triller or Lemon8. He advises his followers to find the videos on other more established apps like YouTube. , another ByteDance-owned app, was introduced the previous year as something of a backup plan in case of a TikTok ban.
Of course, it remains to be seen whether Triller's pitch to creators will be successful. Rather than fully adopting a new app, many creators want to move their audience to other platforms where they are already active and have followers.
Triller's IPO took place in October 2024 after three failed attempts, but its stock has fallen in the weeks and months since then, now trading at $2.50. The company is also embroiled in a separate lawsuit over its failure to repay a $35.5 million promissory note. (The company settled a massive $28 million lawsuit with Timbaland and Swizz Beatz in 2022).
The company also hired former TikTok executive Sean Kim as CEO in December 2024 to focus on overhauling the app. Kim was TikTok's head of product from 2019 to 2022, where he worked on the For You feed, creator monetization, developer platform, third-party integrations, and more.
TikTok did not respond to requests for comment before publication.