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Apple introduces a new API that supports more in -app purchases

TechBrunchBy TechBrunchJanuary 24, 20252 Mins Read
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Apple announced a new API called Advanced Commerce API, which supports more in -app purchases, including subscriptions and content add -ons. The company added that we are not going to change the commission system to support these use cases.

“The App Store promotes billions of transactions a year to grow business and provide world -class customer experience. Very large -scale content catalogs, creator experience, and optional add -ons. Introducing the Advanced Commission API to further support the business models that develop developers, such as subscriptions, will be introduced in the announcement.

Image credit: Apple

Apple explained in the attached support documents in detail the use case, the appointment of the app and the developer applying for this program in three widespread categories. According to Apple, the first use case is an app that has a large library for one -time purchase that is frequently updated, such as audiobooks and courses. The second example is an application that adds creator -led content that users can purchase the content once or as a updated subscription. The third user is to purchase an add -on in the subscription service (sold as a renewable purchase, such as additional channels, sports, and regional content).

Last year, Apple requested Creator Platform Patreon to switch to the App Store billing system for creator content. Otherwise, there is a danger that the service will be suspended. In response, the company said that the iOS app will gradually begin the transition to the Apple's payment system, and the transition will be completed by November 2025. Apple's decision to make a new API debut may be more to support Patreon -like use cases.

Since the EU forced Apple's alternative settlement processing on the platform and the permission of the third -party app store, the company has been trying to create more value in order for developers to stay in the Apple Eco System. Ta. The company has begun to allow retro game emulators around the world. In addition, the developer has also begun to provide discounts to customers whose subscription has expired.



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