Threads, a meta microblog service, are growing at a faster pace as the user is drawn to an app rather than a rival like X. , It increased from 300 million last month. The app had 275 million active users in November.
The increase in MAUS is modest, but in a crowded landcape of social media apps, including Bluesky, Mastodon, and X, as an indicator indicating that threads maintain the status as a priority platform for many users. It works. In comparison, Bluesky has experienced a deceleration of growth, and according to Analytics Firm Simaryweb, it has increased less than 10 % per month in December 2024, following a significant growth of 189 % in November. Bluesky currently has a total of 26.44 million users.
In addition, Zuckerberg pointed out that thread has added more than 1 million signs every day.
META is working on the thread by drawing more users into the thread by regularly introducing functions such as post scheduling and being able to confirm the number of views in individual posts. In addition, Meta seems to be trying to utilize the expanding reach in a new advertising experiment in the United States and Japan.
On Wednesday, Susan Lee, the highest financial manager of Meta, emphasized that thread has updated some recommended systems. Lee said, “Recent posts, top creators' surface content, and people are aiming to see more content from the account. They will continue,” Lee said. The company will continue to strengthen custom feeds to make users can create more personalized feeds based on their interests.