Patreon, a subscription platform for online creators, announced Wednesday that GE has signed a podcasting partnership between Sony Music Entertainment and Amazon's Windery.
Patreon says the partnership is designed to be the home of fan engagement and exclusive perks for major podcast network shows, as it seeks to expand beyond the current podcast base.
This deal means Patreon will offer some of the big names in the podcasting industry on its platform. By adding bigger partners, Patreon stands out among other platforms that also support podcasts. When it comes to Sony and Windery, the partnership allows us to bring content to more people to expand our podcast reach.
As a result of the partnership, Sony Music and Windery Selection Podcasts will be available on Patreon. “Emotions” from “Cheater”, “Killer Psyche”, and “Kurt Kramer – Emotions”.
Patreon said podcasters on the platform won over $472 million from more than 6.7 million paid members last year, earning podcasting the creativity of the platform's most grossing category.
“From independent shows to networks, Podcasters choose Patreon because it's where they can share their work directly with their audience, reach new fans, deepen their connections with existing members, manage their business, and ultimately make more money,” the company wrote in a blog post.
Patreon says it plans to add more podcasting partners in the future.