Bluesky announced Monday it is rolling out blue check verification after confirming previous rumors that the feature is heading towards the platform.
Like the original Blue Check (RIP) on Twitter, Bluesky's Blue Check makes sure that notable accounts are legal, making it easier for users to trust that their account posts are authentic.
In its earliest stages, Bluesky works with several selected “trustworthy verification” which are independent organizations that can verify accounts as members of a team. For example, companies can see members of their public relations team in Blue Checks, making it easier for users to trust these people as sources of company news.
Bluesky says the moderation team will validate each new validation to verify reliability.
Bluesky already has a form of validation, allowing users to set the username that they own. For example, your TechCrunch account is verified with the TechCrunch domain name, so you can see that it is real.
For public figures such as celebrities, journalists, politicians, and other public figures, this additional validation layer will help the platform reduce disinformation from impersonators. According to Bluesky, 270,000 accounts link their BlueSky usernames to the website.
“Domain handles continue to be an important part of Bluesky's verification,” the Bluesky team wrote in a blog post. “At the same time, I heard it helps users to know if a larger visual signal is real.”
At the time of release, Bluesky said it had not accepted applications for verification but plans to launch a request form in the future.