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VSCO is launching a collaboration mood board with AI

TechBrunchBy TechBrunchMay 7, 20252 Mins Read
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Photography and video editing platform VSCO launched an AI-powered collaboration mood board on Wednesday, expanding the way photographers and artists use their products.

This mood board, called Canvas, allows you to import and edit photos using standard VSCO editing tools. Therefore, you can adjust settings such as shadow, brightness, exposure, temperature, shade, grain, blur, vibrantness, and tint.

AI chops work when you want to generate images using a text prompt. Also, using the mood board, you can select some of the images and use the Region Prompt menu to allow AI to recreate those parts using a text prompt. Regional prompt weights can be adjusted using the slider to generate different versions.

There is also a variation button that creates variations of the AI-generated image, as written in Tin. It also comes with a slider that controls how close the generated image is to the original.

Image credit: Screenshots by TechCrunch

Users can share the mood board of their projects with others and create different iterations of their ideas.

“Photographers who often work alone use Google Slides or Pinterest to create a vision of the project they want to show to their clients. I thought there were better tools designed for creators and ideas at the heart of them.”

The mood board feature uses Tech, an image editing startup called Facet, which VSCO acquired last year. Facet had raised more than $13 million in funding before it acquired it.

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Image credit: VSCO

This is the first time VSCO has implemented AI capabilities into its products, and the company says it has seen aggressive traction. VSCO said that over 84% of the content was generated using AI during the Canvas testing phase.

The company plans to allow users to search for VSCOs and import uploaded photos into the platform into the mood board.

It was released a few days after Adobe announced its unique mood board with AI-powered image generation and editing capabilities. Startups like Visual Electric, Cove, and Kosmik have tried to build whiteboards and mood boards to help people collaborate with ideas.

Canvas is available to all users, but once you pay, you will receive additional credits to prompt and generate images using the AI ​​model.



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