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Kristen Craft brings fresh fundraising strategies to every stage

TechBrunchBy TechBrunchJuly 3, 20252 Mins Read
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Procuring in 2025 doesn't look like it went in 2021. That's exactly what's important.

At all stages at Boston's Sowa Power Station on July 15th, Kristen Craft, head of business development for Fidelity Private Share, will lead a roundtable titled “It's Not Not Not Not 201. Navigate 2025 VC Landscape.”

In this conversation, craft guides new norms in venture capital. From changing investor expectations to scrutiny of business models, she explores what it takes to succeed in a market that no longer rewards unconfirmed growth or vague roadmap.

And it's easier than ever to get that fresh perspective on how you navigate this year's landscape. For a limited period, founders can participate in all stages for $155, while investors can join the community for $250 and learn from the full lineup of crafts and other speakers and roundtables.

TechCrunch All Stage Kristen Craft

With deep startup roots and experience as both a founder and a longtime operator, Craft brings a unique empathic perspective to today's fundraising challenges. In Fidelity Private Stock, she works directly with startups and investors on stock management, fundraising preparation and market strategies, giving her a front row seat to the patterns that shape today's private capital.

She is also passionate about building communities and advocating for diverse founders. Her background at B2B Saas, combined with strategic partnerships and overall digital marketing experience, makes this session especially valuable to operators who think about scale and sustainability.

Whether you're navigating your first raise or adapting your pitch to a more measured market, this session offers a smart, grounded view of what you need to succeed.

It's not just about adjusting your expectations. It's about upgrading your strategy. Headed by Scaling Experts, join founders and investors at every stage of TechCrunch and at many more stages. Sign up now to lock up new discounts and save over 60% on your tickets.



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