Finding the fit in the product market is not a milestone. It's a messy, make-up or break journey. And the founder who has been experiencing a disturbed and fire in 2025 at TechCrunch, and two investors who helped the startup hit the speed of escape, break down how to do it right.
On the builder stage, Rajat Bhageria (founder and CEO, Chefrobotics), Ann Bordetsky (partner, NEA), and Murali Joshi (partner, ICONIQ) join forces to unlock the most important and elusive stages of the startup lifecycle. They dive into smart testing strategies, real-time iterations, and how to listen to users without getting lost in noise.
Don't miss this 2025 conversation break. Don't miss the chance to save $675. Prices will rise tomorrow, August 6th, at 11:59pm. Sign up now.
No more speculation – just grow
Bhageria has brought its founder POV, expanded chef robotics with AI-powered automation, and is now changing food production. With a background on Uber, Twitter and now Nea, Bordetsky knows how to find the crude ingenuity that will lead to successful breakouts. Fresh from the spots on the Forbes Midas Brink List, Joshi helped to drive more than $2.5 billion in investments in companies like Drata, 1Password, and Fivetran.
Together, they provide an unusual behind-the-scenes look at what the fit in the product market actually looks like, and how to know when you have it.
Building a hit product starts here
Whether you're still in prototype mode or trying to scale something that's already traction, this panel is for founders who are tired of guesswork and ready to build something their customers can't live with.
Catch it on the builder stage at TechCrunch Surpate 2025, which is taking place on October 27th-29th in Moscone West, San Francisco. Join over 10,000 startups and VC leaders for the most important conversations in technology. Grab a pass before tomorrow ends and save up to $675.
TechCrunch Events
San Francisco | October 27-29, 2025