Aaru, a startup that uses AI to provide near-instantaneous customer research by simulating user behavior, has raised a Series A led by Redpoint Ventures, according to three people familiar with the deal.
The funding round included various evaluation stages, the people said. Some of the shares were acquired at a valuation of $1 billion, but lower valuations from other investors brought the overall valuation below $1 billion, according to people familiar with the deal. While multiple valuations within the same round are rare in venture capital, investors say it's becoming increasingly common for desirable AI startups in the current market. This approach allows the company to report higher “headline” valuations while offering better terms to certain investors.
Aaru and Redpoint Ventures did not respond to requests for comment.
The exact size of the round could not be determined, but one person said it was more than $50 million. Although the startup is growing rapidly, annual recurring revenue (ARR) is still below $10 million, another person said.
Aaru was founded in March 2024 by Cameron Fink, Ned Coe, and John Kessler, according to its LinkedIn profile.
The startup's predictive models generate thousands of AI agents that simulate human behavior using public and proprietary data. Aaru replaces traditional market research methods, which typically include surveys and focus groups, by using agents to predict how specific demographic or geographic groups will react to future events.
The firm's client partners include Accenture, EY, Interpublic Group, and political campaigns. Last year, Aaru AI's polling methodology accurately predicted the outcome of the New York Democratic primary, Semafor reported.
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Aaru competes with other social simulation startups like CulturePulse and Simile, as well as startups that apply AI to query people about their product preferences, including Listen Labs, Keplar, and Outset.
The startup has raised undisclosed seed and pre-seed capital from investors including A*, Abstract Ventures, General Catalyst, Accenture Ventures and Z Fellows, according to people familiar with the deal and PitchBook data.