There are many apps that let you keep track of the movies, TV shows, and books you watch and read. Some of them are indie apps that utilize various online databases. Some, such as Letterboxd, Goodreads, and Trakt, are full-fledged services with large user communities.
Memorizer starts with the same idea, showing that it's always good to write a list of things you enjoyed to review later. But it goes in a different direction. This mobile app also helps you find inspiration and helps you discover new things.
And the startup is doing extremely well, managing to attract a loyal user base of 70,000 monthly active users. More importantly, these users will continue to reopen your app over time. The company claims in its pitch document that around 50% of its users are still using the app after three months. Consumer Mobile For those of you who aren't familiar with his app metrics, this number is unusually high.
It starts with some features that allow you to quickly add things that will help you remember later. By default, Memorizer lets you create lists of books, movies, and TV shows, as well as places like restaurants, museums, exhibitions, and cities.
These are just a few of the ideas on the list, you can also use the app to record your video games, remember all the concerts you've attended, add podcasts, and more. As the app's name suggests, the idea is that Memorizer acts as a kind of brain dump app.
“We naturally forget 80% of what we do. The brain eliminates 80% of the day. And this cleansing mode doesn't work very well in modern life.” founder and CEO Charles Barron told me. He said social media, a constant influx of push notifications and 24-hour news channels are responsible for cognitive overload.
“As a result, we tend to forget the things we really like. For example, I would read a book and forget what it was about a few weeks later. Even though I loved it so much, I would forget about it for a year. Sometimes I would completely forget what I had read.”
Image credits: memorizer
Every “memory” you add to the app is either something you just experienced, or something recommended for later reference. As you might have guessed, Memorizer allows you to follow other people,[インスピレーション]You can add memories from the tab. When you add something to your profile, you can choose to make it public or private.
Finally, Memorizer also has private and public groups. These public groups work similar to themed groups, where you can find new recipes or check out recently released movies. It's a fresh alternative to Google's spam search results.
Power users also create lists of their favorite books of all time and the best movies of 2023. If you like creating lists and sharing them with others, you'll find that Memorizer is a great tool for doing so.
Once you add something to your profile, you can use the built-in search feature. You can usually type in a word or two and filter by type (movies, books, restaurants, etc.) to find what you're looking for. You can also start your post with a photo.
Alternatives to recommended algorithms
Memorizer is more than just a visual notes app designed for lists. Instagram, TikTok, and YouTube are filled with subcommunities focused on Italian food, detective stories, and travel advice, but Memorizer also promotes other ways to consume content.
Rather than having an algorithm recommend the next TV show on Netflix, Memorizer drives a decision-centric consumption model. If you want to watch a movie, the Memorizer app already has a list of recommendations. If you're on this list, it's because you received a recommendation from someone you know, or because you were actively looking for recommendations in a public group.
That's also why this startup is betting on its core community to make this app a successful business, as it's the best way to align interests. You can create an account for free, but a premium subscription is required to create private memories and create more custom lists. The company has also raised €900,000 (nearly $1 million at today's exchange rates) from Kima Ventures and several business angels.
Memorizer describes its app as the Strava for culture and hobbies. This is a good way to describe this combination of personal logging and social functionality. It starts with recording what you read, see, experience and figure out what to do next. Now, let's see if Memorizer can turn this interesting app idea into the next big consumer social app.