In a press release prepared with help from ChatGPT, Match Group announced an enterprise agreement with OpenAI, a maker of AI chatbots. The new deal includes his more than 1,000 enterprise licenses to the dating app giant, home to Tinder, Match, OKCupid, Hinge, and more. The AI technology will be used to assist Match Group employees with work-related tasks and will be rolled out in 2024 as part of Match's more than $20 million investment in AI, the company said.
Press releases, by their very nature, tend to enthusiastically share company news, but the release created by ChatGPT was a bit overblown, with ChatGPT's “become a collaborator…employees not wanted, but…'' Our love story with AI comes with the promise of responsibility. Think of it as a prenup with his technology.” Moan!
There was even a quote provided from ChatGPT itself. Together, we do more than just break the ice. We're resolving that and reimagining how we work. ” Bree!
Who previously predicted that we would become nostalgic for the human-driven editorial work that went into producing these corporate communications?
As for the news itself, Match Group says it will start using AI technology, specifically ChatGPT-4, to help with other day-to-day tasks, including coding, designing, analyzing, building templates, and, you know, communicating . To continue to protect company data, only trained and licensed Match Group employees have access to OpenAI's tools, the company said.
Before being able to use these tools, Match Group employees must also undergo mandatory training that focuses on responsible use, the capabilities of the technology, and its limitations. This use is also consistent with the company's existing privacy practices and AI principles. The company declined to say how much the deal will cost or how it will affect the tech giant's bottom line, but Mutch believes the AI tools will improve team productivity.
Match executives recently talked about the company's AI plans during the company's fourth-quarter earnings call, saying the app maker will use AI technology to both evolve existing products and build new ones this year. The company's shareholder letter explained how AI can help improve various aspects of the dating app's journey. For example, they may help you create your profile. Match is testing features such as an AI-powered photo picker and generative AI to help create BI. The company said the AI will also improve matching abilities and post-match guidance in areas such as conversation starters, nudges, and suggesting date ideas.
“We expect [AI] Touch every aspect of your app by improving profile quality, discoverability, and matching. And more importantly, we are building a more secure environment for our users to connect,” CEO Bernard Kim told investors during his late January earnings call.
“I believe that AI is essential to the future of Match Group and our business. AI will help us improve the user experience and make our products truly great,” said Kim. said at the time.
The company also indicated that it plans to use AI to build standalone AI-powered apps and begin testing them in 2024.
A centralized innovation team will work to integrate AI and generate new ideas across Match's app portfolio, with some of that work coming from the team at Hyperconnect, which acquired Match. (The company acquired Seoul-based HyperConnect for $1.73 billion in 2021, making it the company's largest acquisition in its history.) However, this investment is not yet as big or popular as Tinder. (Not rewarded in the form of new breakthrough apps.)
When asked if Match would be leveraging OpenAI technology for broader AI initiatives across its portfolio in the future, a Match representative declined to answer.
However, the company announced it would invest $20 million to $30 million in AI innovation in 2024.
Sarah Perez can be reached at sarahp@techcrunch.com or Signal 415.234.3994.