Adobe today announced that it is releasing the latest version of its Adobe Express app in beta, making it easier for users to create and publish social content on mobile. With this update, Adobe brings his Firefly AI model directly into the app, allowing users to quickly create and edit social content using generative AI tools.
The latest version of the app will allow Adobe to further compete with Canva, which introduced a suite of AI tools last year.
Adobe Express users now have access to a new “Text to Image” generator to quickly create new looks for their projects by quickly generating images with Firefly generation AI. The new Generative Fill feature makes it easy to insert, delete, and replace people and objects using text prompts. Additionally, the new “Text Effects” feature allows users to quickly make their messages stand out using different text styles.
Adobe says small businesses can use these features to do things like remove unwanted objects and photos to enhance promotional content, while creative professionals can use these features to It says it can accelerate mobile content creation across social marketing teams.
Image credit: Adobe
Creative Cloud members can use this app to access and work on creative assets in Photoshop and Illustrator directly within Adobe Express. You can also add linked files that Adobe Express syncs when editing in Creative Cloud apps.
The Adobe Express app lets you preview and publish your content to social media platforms like TikTok and Instagram. You can also upload and share your brand assets and use specific brand colors and logos to speed up the design process. The app features access to videos, music, and images from Adobe Stock, as well as thousands of videos and multi-page templates.
Android users can download the new Adobe Express app beta from the Google Play Store. Apple limits the number of beta users for the app, so iOS users must sign up to access the beta app.
Today's announcement comes weeks after Adobe and TikTok announced that TikTok's AI-powered creative assistant is now available directly within Adobe Express. The companies said the integration will enable businesses and creators to more effectively create and sell content.