Airbnb already has labels such as “Guest Favorites” and “Superhosts” that indicate the quality of accommodations and hosts. The company is currently adding new labels to the top 25% and top 1% of property pages.
Typically, Airbnb releases updates twice a year, in so-called winter and summer releases. But this time, the travel company has chosen to release a spring update as well. A new Top Properties badge that relies on metrics such as subcategory ratings, review sentiment, host cancellations, and quality-related customer service issues is part of this rollout.
Additionally, the company badges the bottom 10% of properties to indicate poor quality. Airbnb said it has removed 100,000 properties from its platform since launching its updated hosting quality measurement system in April.
Last November, the company introduced a way to sort reviews by newest or highest rating. The latest update also added the ability to sort reviews by lowest rating.
Airbnb now allows users to sort reviews by lowest rated image credits: Screenshot by TechCrunch
Airbnb already has a “Superhost” label, which depends on metrics like overall property ratings and cancellation rates. “Guest Favorites” property label. This includes the top 2 million properties out of 7.7 million on the platform. Technically, a property can contain all three labels, but since the underlying metrics overlap, determining whether one label is more important than the other is difficult. It Is difficult.
Today, the travel booking company provided an update to Verified Properties, another badge it introduced last year. In September 2023, Airbnb announced that it would verify all properties in its top five markets (US, Canada, Australia, UK, and France) to eliminate fake listings. The company has a review process that includes anti-fraud technology and human reviews. Airbnb today announced that nearly 1.5 million properties in these five markets will be verified by the end of this month, and a verified badge will appear next to the property.
Image credit: Airbnb
Airbnb said it plans to add photo and video verification tools for hosts to verify their listings. Additionally, the company aims to roll out validation in 30 additional countries by the third quarter of this year.
Last November, Airbnb CEO Brian Chesky told TechCrunch that the company would release one or two updates to improve its core product before working on AI-powered features like review summaries. Told. Last month, during the company's quarterly earnings call, Chesky talked about using AI to build the “ultimate concierge.” Therefore, we can also expect more AI-related features in future updates.