Amazon on Wednesday unveiled AI Shopping Guides, the latest in a series of AI features and products for consumers. Arriving Thursday, the guide spans more than 100 product types on Amazon.com and helps consolidate important information that consumers often research before making a purchase, while also providing a list of the most trusted brands in the category. I will.
The retailer explains that the new features aim to reduce the time customers spend deciding which products are right for them, making the shopping and purchasing process easier.
This guide focuses on big consumer purchases like a new TV, camping tent, kitchen supplies, and home rugs, as well as more everyday items like dog food, moisturizer, running shoes, and headphones. Also included. the company said in the announcement. Additionally, this guide helps consumers narrow down their choices by browsing a sophisticated set of products based on their needs. This feature could help online shoppers who are overwhelmed by the abundance of products available on Amazon's virtual shelves.
Image credit: Amazon
Within each guide, customers receive insights about the product type, including use cases, key features, popular brands, terminology used, and more, in addition to what other users say about the product (gained from reviews). and will be guided to educational content.
Through the guide, consumers will also have access to Rufus, Amazon's recently launched AI shopping assistant and chatbot.
The company leverages generative AI to extend AI shopping guides across its product lineup using large-scale language models (LLMs) that help learn what information to include in each guide. states that it is. Built using Amazon Bedrock, this technology keeps your guides up to date as conditions change.
Image credit: Amazon
The guide will initially be available in the U.S. starting Thursday on the Amazon Shopping app on iOS and Android, and on mobile web. Once published, it will appear in search autocomplete suggestions when available. You can also access the guide through the “Keep Shopping For” card on Amazon's home page. This card displays guides related to recent browsing activity on your site.
Consumers can also access popular guides directly at Amazon.com/AIShoppingGuides.
The company plans to further expand to 100 products in the coming weeks and months, but has not said if or when it will roll it out in additional languages.
AI Shopping Guide is one of the AI-powered features Amazon has launched for consumers, and includes Rufus as well as generative AI-enhanced review highlights, AI technology to find clothes that fit, and visual search capabilities. , and AI. Generated product information.