Businesses selling on Amazon will now have access to a new generative AI tool that can create video ads from a single product image.
There are actually two related products that Amazon has announced: Live Image and Video Generator, both of which are marketed as a way for sellers to easily create video ads without investing time or money into video production and animation.
Live images are short and essentially animated GIFs — for example, Amazon's promotional videos turn photos of coffee mugs, vases and telescopes into short animations that may be more effective than photos at capturing shoppers' attention as they scroll.
The Video Generator is supposed to be more in-depth: Amazon says the tool will “curate AI-generated videos customized to your product's unique selling points and features.”
On today's TechCrunch Minute, we discuss potential and remaining questions surrounding Amazon's use of generative AI.