Amazon has announced that Prime Day 2025 will be held from July 8th to 11th, extending its annual sales event to four days this year.
Amazon says consumers can shop “pantry staples and snacks for summer gatherings, home improvement essentials, back to school supplies, health and personal care discoveries, family favorite toys, bestselling books, pet essentials, and even premium and gorgeous splurges.”
Amazon is introducing “Today's Biggest” for the first time. It is based on the theme of daily drops, featuring limited time trading.
Prime Day was a success last year as U.S. consumers spent $14.2 billion on sales events, according to Adobe Analytics. This number marked an 11% jump from the total $12.7 billion in 2023.
The news comes months after the e-commerce giant said in April it would bring back its annual sales event despite tariffs.