Apple on Friday launched a dedicated Apple Store app in India, deepening its retail presence in the world's most populous country as the iPhone maker looks to capitalize on growing consumer demand.
The app is available for download on the App Store in India and allows customers to receive personalized shopping recommendations while purchasing Apple products directly, the company said in a statement.
Through the app, users can customize their Mac with a more powerful chip, more memory, or more storage (features that Indian customers have been asking for for years), or arrange for the delivery or pickup of their purchases. You can also.
The move comes as Apple strengthens its foothold in India, with the company opening its first physical stores in Mumbai and Delhi in 2023. The company plans to open four more stores in tech hub Bengaluru, Pune, and other parts of Delhi and Mumbai. (Apple launched an online store in India in 2020.)
“At Apple, we put our customers at the center of everything we do, and we're excited to introduce the Apple Store app, which will help us reach even more people in India and deepen our connections.”Apple Online said Karen Rasmussen, Head of Retail. statement.
The app features separate tabs for products, personalized recommendations, and post-purchase support including online setup sessions with Apple specialists. Customers can sign up for free training sessions at brick-and-mortar Apple Stores to learn about Apple trade-in and financing options, as well as add free engravings to devices like AirPods and iPads in eight languages. You can also.
India, the world's second-largest smartphone market, is increasingly becoming a key region for Apple as it seeks to expand its manufacturing base outside of China. The company began assembling iPhones in India in 2017 and has since expanded production through partners such as Foxconn and Indian conglomerate Tata.