Some Canva customers are in for some serious price shock, but the company cites new AI features as the reason for the price hike.
The company has positioned itself as a simpler, more affordable alternative to traditional design software, but the “more affordable” part of the equation is becoming a bit less true, with some Canva Teams subscribers seeing their prices increase from $120 to $500 a year — a 300 percent increase.
Canva says it's offering a 40% discount for the first 12 months, so there's some wiggle room, but we'll likely see a full price increase down the line (and the increase only applies to Canva Teams accounts, not Pro or Enterprise customers).
A company spokesperson told TechCrunch that some customers had been locked into more affordable plans that Canva had already discontinued, but the company was increasing prices “to reflect the expansion of our product experience.”
In today's TechCrunch Minute, we discuss why Canva's prices increased, the broader business pressures the company may be facing, and why some customers are angry.