Close Menu
TechBrunchTechBrunch
  • Home
  • AI
  • Apps
  • Crypto
  • Security
  • Startups
  • TechCrunch
  • Venture

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

What's Hot

Vibe coding? Meet the security atmospheric

September 10, 2025

Jaguar Land Rover says data was stolen in a destructive cyber attack

September 10, 2025

The app just raised $14 million to take on the solitude trend

September 10, 2025
Facebook X (Twitter) Instagram
TechBrunchTechBrunch
  • Home
  • AI

    OpenAI seeks to extend human lifespans with the help of longevity startups

    January 17, 2025

    Farewell to the $200 million woolly mammoth and TikTok

    January 17, 2025

    Nord Security founder launches Nexos.ai to help enterprises move AI projects from pilot to production

    January 17, 2025

    Data proves it remains difficult for startups to raise capital, even though VCs invested $75 billion in the fourth quarter

    January 16, 2025

    Apple suspends AI notification summaries for news after generating false alerts

    January 16, 2025
  • Apps

    Google brings Pixel 6 and new devices to Material3 Expressive, along with other features, to the Pixel 6 and new devices

    September 3, 2025

    Google's NoteBookLM now allows you to customize the tone of your AI podcasts

    September 3, 2025

    Roblox expands the use of age estimation techniques and introduces standardized assessments

    September 3, 2025

    Instagram finally launches the iPad app

    September 3, 2025

    Complete the 2025 Confusion Builder Stage Agenda with the Maximum Scaling Voice

    September 3, 2025
  • Crypto

    Stripe will showcase who WHO including Humanity, Openai and Paradigm to build a new blockchain

    September 4, 2025

    Coinbase CEO explains why he fired an engineer who didn't try AI right away

    August 22, 2025

    Your next customer is destroying the 2025 Expo floor

    August 19, 2025

    Crypto Company Gemini File for Winklevoss Twins IPO

    August 16, 2025

    North Korean spies pretending to be remote workers have invaded hundreds of businesses, CloudStrike says

    August 4, 2025
  • Security

    Vibe coding? Meet the security atmospheric

    September 10, 2025

    Jaguar Land Rover says data was stolen in a destructive cyber attack

    September 10, 2025

    Google's previous security lead raises $13 million to combat email threats before they reach you

    September 10, 2025

    Plex urges users to change their password after a data breach

    September 9, 2025

    Netskope tracks Rubrik as a rare cybersecurity IPO, both backed by Lightspeed

    September 8, 2025
  • Startups

    7 days left: Founders and VCs save over $300 on all stage passes

    March 24, 2025

    AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

    March 24, 2025

    20 Hottest Open Source Startups of 2024

    March 22, 2025

    Andrill may build a weapons factory in the UK

    March 21, 2025

    Startup Weekly: Wiz bets paid off at M&A Rich Week

    March 21, 2025
  • TechCrunch

    OpenSea takes a long-term view with a focus on UX despite NFT sales remaining low

    February 8, 2024

    AI will save software companies' growth dreams

    February 8, 2024

    B2B and B2C are not about who buys, but how you sell

    February 5, 2024

    It's time for venture capital to break away from fast fashion

    February 3, 2024

    a16z's Chris Dixon believes it's time to focus on blockchain use cases rather than speculation

    February 2, 2024
  • Venture

    The app just raised $14 million to take on the solitude trend

    September 10, 2025

    From mixers to pitch-offs – your brand event belongs to 2025

    September 9, 2025

    Want to know where the VC will invest next? See 2025 suspension

    September 9, 2025

    Edo Liberty explores missed links for Enterprise AI in 2025

    September 8, 2025

    Databricks confirms valuation of $4 billion new $100 million

    September 8, 2025
TechBrunchTechBrunch

Catalog is building a B2B commerce platform for small businesses

TechBrunchBy TechBrunchMarch 5, 20244 Mins Read
Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
Share
Facebook Twitter LinkedIn Pinterest Telegram Email


When you think of commerce platforms, big names like Adobe Commerce and Salesforce Commerce Cloud are likely the first to come to mind. Large companies that process millions of orders already have technology solutions to manage their operations.

But small businesses with $5 million or $20 million in annual revenue don't really have the right tools for their size. They already use an ERP system, but spend a lot of time processing orders and entering information.

That's why a French startup called Catalog wants to build a software-as-a-service product that seamlessly manages B2B sales across multiple sales channels. This is best suited for companies with annual revenues of approximately $5 million to $100 million.

“We integrate very tightly with the existing technology stacks of our target companies, which are companies that manage many of their B2B activities with ERP,” said Julien Bellemare, co-founder and CEO of Catalog. he told me. “Unlike Shopify, we didn't have to build a fancy management system that allows us to manage inventory, set pricing rules, etc. Because it would be the same as being there.”

At the same time, companies can't simply use something like Shopify for B2B sales with ERP on the backend, since a lot of the interactions happen via phone and email. Catalog customers can't just say, “Now I need to go to our website and order from there.”

Catalogs support these channels in a variety of ways. We have an online portal for clients who want to directly select products and check prices without any interaction. However, some customers choose to order some products after meeting with a sales representative.

In that case, the catalog becomes a companion tool for your sales team, where they can access the catalog, see past and ongoing orders, and see prices.

Image credit: Catalog

Finally, Catalog wants to be the single source of truth for incoming orders, and the startup uses AI models to scan incoming emails and convert free-form conversations into orders within the platform. The original email will also be displayed next to the automatically generated order.

marketing opportunities

A less obvious benefit of Catalog is that it can be used as a marketing platform for existing customers. For example, if your company is running a sales campaign, you might want to encourage customers who normally buy products in this category to confirm whether they want to order more items.

B2C companies using Shopify already have a number of martech products they can use for activation campaigns and other sales-driving processes. But these tools don't always work well for his B2B company.

“Salespeople also focus their meetings based on customer priorities. . . . Low-priority customers, what you might call the long tail and medium tail, salespeople don't do anything for them. “I don't want to do that,” Bellemare said.

Catalog has just raised a funding round of €3 million (approximately $3.3 million at today's exchange rates) with LocalGlobe leading the round. The startup was originally founded at Paris-based startup studio Hexa, which has helped launch many popular B2B Software-as-a-Service startups, including Front, Aircall, and Spendesk. Helloworld, Kima Ventures, Motier Ventures, and ATI are also investors in Catalog.

Currently, the catalog focuses only on a few areas: Home & Decoration (La Compagnie Dumas, Elitis…), Baby & Kids (Babymoov, Gamin Tout Terrain…) and Fashion (Rivedroite Paris).

Catalog decides to charge customers a monthly subscription fee. This means that if your customers start using more Catalog to process their orders, they won't have to pay any extra fees. With this, the company hopes to be able to fulfill the majority of his B2B orders for companies that decide to use the catalog.

The startup competes with Djust, another French commerce platform startup I covered. But Catalog's CEO told me that Djust is more effective for large companies and enterprise customers who want a full-fledged platform.

Catalog could then add other features such as payment reconciliation, customer support integration, and optimization in new customer onboarding. By focusing on small and medium-sized businesses, Catalog could begin offering a wide range of services specifically for these small manufacturing and commercial companies. And it's interesting to see the pain points in the industry by looking at vertical SaaS like Catalog.

Image credit: Catalog



Source link

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025

Startup Weekly: Wiz bets paid off at M&A Rich Week

March 21, 2025

Wayve CEO shares his key elements for scaling autonomous driving technology

March 21, 2025

Leave A Reply Cancel Reply

Top Reviews
Editors Picks

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025
About Us
About Us

Welcome to Tech Brunch, your go-to destination for cutting-edge insights, news, and analysis in the fields of Artificial Intelligence (AI), Cryptocurrency, Technology, and Startups. At Tech Brunch, we are passionate about exploring the latest trends, innovations, and developments shaping the future of these dynamic industries.

Our Picks

Vibe coding? Meet the security atmospheric

September 10, 2025

Jaguar Land Rover says data was stolen in a destructive cyber attack

September 10, 2025

The app just raised $14 million to take on the solitude trend

September 10, 2025

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

© 2025 TechBrunch. Designed by TechBrunch.
  • Home
  • About Tech Brunch
  • Advertise with Tech Brunch
  • Contact us
  • DMCA Notice
  • Privacy Policy
  • Terms of Use

Type above and press Enter to search. Press Esc to cancel.