Close Menu
TechBrunchTechBrunch
  • Home
  • AI
  • Apps
  • Crypto
  • Security
  • Startups
  • TechCrunch
  • Venture

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

What's Hot

Trump says he found a buyer for Tiktok

June 29, 2025

Vitalik Buterin reserves for Sam Altman's global project

June 28, 2025

FBI, cybersecurity firms say prolific hacking crews are currently targeting airlines and transportation sectors

June 28, 2025
Facebook X (Twitter) Instagram
TechBrunchTechBrunch
  • Home
  • AI

    OpenAI seeks to extend human lifespans with the help of longevity startups

    January 17, 2025

    Farewell to the $200 million woolly mammoth and TikTok

    January 17, 2025

    Nord Security founder launches Nexos.ai to help enterprises move AI projects from pilot to production

    January 17, 2025

    Data proves it remains difficult for startups to raise capital, even though VCs invested $75 billion in the fourth quarter

    January 16, 2025

    Apple suspends AI notification summaries for news after generating false alerts

    January 16, 2025
  • Apps

    Trump says he found a buyer for Tiktok

    June 29, 2025

    YouTube mobile video editor is coming to iOS

    June 27, 2025

    Tiktok is testing its own version of Instagram's “broadcast channel”

    June 27, 2025

    Google launches DOPPL. This launches a new app that lets you visualize how your outfit looks to you

    June 26, 2025

    Apple updates rules for the EU App Store by adding more complicated pricing

    June 26, 2025
  • Crypto

    Vitalik Buterin reserves for Sam Altman's global project

    June 28, 2025

    Calci will close a $185 million round as rival Polymeruk reportedly seeks $200 million

    June 25, 2025

    Stablecoin Evangelist: Katie Haun's Battle of Digital Dollars

    June 22, 2025

    Hackers steal and destroy millions of Iran's biggest crypto exchanges

    June 18, 2025

    Unique, a new social media app

    June 17, 2025
  • Security

    FBI, cybersecurity firms say prolific hacking crews are currently targeting airlines and transportation sectors

    June 28, 2025

    Prolific cybercrime gangs currently targeting the airline and transportation sector

    June 27, 2025

    US and French authorities confirm arrest of a violation form hacker

    June 26, 2025

    Homeland Security warns about Iran-backed cyberattacks targeting US networks

    June 26, 2025

    Ring cameras and doorbells now use AI to provide specific descriptions of motion activities

    June 25, 2025
  • Startups

    7 days left: Founders and VCs save over $300 on all stage passes

    March 24, 2025

    AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

    March 24, 2025

    20 Hottest Open Source Startups of 2024

    March 22, 2025

    Andrill may build a weapons factory in the UK

    March 21, 2025

    Startup Weekly: Wiz bets paid off at M&A Rich Week

    March 21, 2025
  • TechCrunch

    OpenSea takes a long-term view with a focus on UX despite NFT sales remaining low

    February 8, 2024

    AI will save software companies' growth dreams

    February 8, 2024

    B2B and B2C are not about who buys, but how you sell

    February 5, 2024

    It's time for venture capital to break away from fast fashion

    February 3, 2024

    a16z's Chris Dixon believes it's time to focus on blockchain use cases rather than speculation

    February 2, 2024
  • Venture

    Jesse Draper's Halogen Ventures closes $30 million Fund III to focus on the “future of a family”

    June 27, 2025

    Only 2 Exhibitor Tables to get grabs at TC at all stages – billed by June 29th

    June 27, 2025

    Founders of 01A share their playbook in 2025

    June 27, 2025

    TC All Stage regains early release prices for limited time

    June 27, 2025

    This AI-powered startup studio is planning to launch 100,000 companies a year – truly

    June 27, 2025
TechBrunchTechBrunch

Catalog is building a B2B commerce platform for small businesses

TechBrunchBy TechBrunchMarch 5, 20244 Mins Read
Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
Share
Facebook Twitter LinkedIn Pinterest Telegram Email


When you think of commerce platforms, big names like Adobe Commerce and Salesforce Commerce Cloud are likely the first to come to mind. Large companies that process millions of orders already have technology solutions to manage their operations.

But small businesses with $5 million or $20 million in annual revenue don't really have the right tools for their size. They already use an ERP system, but spend a lot of time processing orders and entering information.

That's why a French startup called Catalog wants to build a software-as-a-service product that seamlessly manages B2B sales across multiple sales channels. This is best suited for companies with annual revenues of approximately $5 million to $100 million.

“We integrate very tightly with the existing technology stacks of our target companies, which are companies that manage many of their B2B activities with ERP,” said Julien Bellemare, co-founder and CEO of Catalog. he told me. “Unlike Shopify, we didn't have to build a fancy management system that allows us to manage inventory, set pricing rules, etc. Because it would be the same as being there.”

At the same time, companies can't simply use something like Shopify for B2B sales with ERP on the backend, since a lot of the interactions happen via phone and email. Catalog customers can't just say, “Now I need to go to our website and order from there.”

Catalogs support these channels in a variety of ways. We have an online portal for clients who want to directly select products and check prices without any interaction. However, some customers choose to order some products after meeting with a sales representative.

In that case, the catalog becomes a companion tool for your sales team, where they can access the catalog, see past and ongoing orders, and see prices.

Image credit: Catalog

Finally, Catalog wants to be the single source of truth for incoming orders, and the startup uses AI models to scan incoming emails and convert free-form conversations into orders within the platform. The original email will also be displayed next to the automatically generated order.

marketing opportunities

A less obvious benefit of Catalog is that it can be used as a marketing platform for existing customers. For example, if your company is running a sales campaign, you might want to encourage customers who normally buy products in this category to confirm whether they want to order more items.

B2C companies using Shopify already have a number of martech products they can use for activation campaigns and other sales-driving processes. But these tools don't always work well for his B2B company.

“Salespeople also focus their meetings based on customer priorities. . . . Low-priority customers, what you might call the long tail and medium tail, salespeople don't do anything for them. “I don't want to do that,” Bellemare said.

Catalog has just raised a funding round of €3 million (approximately $3.3 million at today's exchange rates) with LocalGlobe leading the round. The startup was originally founded at Paris-based startup studio Hexa, which has helped launch many popular B2B Software-as-a-Service startups, including Front, Aircall, and Spendesk. Helloworld, Kima Ventures, Motier Ventures, and ATI are also investors in Catalog.

Currently, the catalog focuses only on a few areas: Home & Decoration (La Compagnie Dumas, Elitis…), Baby & Kids (Babymoov, Gamin Tout Terrain…) and Fashion (Rivedroite Paris).

Catalog decides to charge customers a monthly subscription fee. This means that if your customers start using more Catalog to process their orders, they won't have to pay any extra fees. With this, the company hopes to be able to fulfill the majority of his B2B orders for companies that decide to use the catalog.

The startup competes with Djust, another French commerce platform startup I covered. But Catalog's CEO told me that Djust is more effective for large companies and enterprise customers who want a full-fledged platform.

Catalog could then add other features such as payment reconciliation, customer support integration, and optimization in new customer onboarding. By focusing on small and medium-sized businesses, Catalog could begin offering a wide range of services specifically for these small manufacturing and commercial companies. And it's interesting to see the pain points in the industry by looking at vertical SaaS like Catalog.

Image credit: Catalog



Source link

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025

Startup Weekly: Wiz bets paid off at M&A Rich Week

March 21, 2025

Wayve CEO shares his key elements for scaling autonomous driving technology

March 21, 2025

Leave A Reply Cancel Reply

Top Reviews
Editors Picks

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025
About Us
About Us

Welcome to Tech Brunch, your go-to destination for cutting-edge insights, news, and analysis in the fields of Artificial Intelligence (AI), Cryptocurrency, Technology, and Startups. At Tech Brunch, we are passionate about exploring the latest trends, innovations, and developments shaping the future of these dynamic industries.

Our Picks

Trump says he found a buyer for Tiktok

June 29, 2025

Vitalik Buterin reserves for Sam Altman's global project

June 28, 2025

FBI, cybersecurity firms say prolific hacking crews are currently targeting airlines and transportation sectors

June 28, 2025

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

© 2025 TechBrunch. Designed by TechBrunch.
  • Home
  • About Tech Brunch
  • Advertise with Tech Brunch
  • Contact us
  • DMCA Notice
  • Privacy Policy
  • Terms of Use

Type above and press Enter to search. Press Esc to cancel.