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Chrome now has built-in AI writing tools powered by Gemini

TechBrunchBy TechBrunchFebruary 22, 20242 Mins Read
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Today, we're adding a new AI lighting generator to Google Chrome. Powered by Gemin, the core of the tool is essentially Gmail's existing “Help me write” feature, but extended across the web and powered by one of Google's latest Gemini AI models. The company first announced this new tool back in January, but it's still in the “experimental” phase and must be explicitly enabled.

First, go to the Chrome settings menu and look for the “Experimental AI” page. From there, you can easily enable new writing features, as well as Google's new automatic tab organizer (which I've never found particularly useful or smart) and the new Chrome theme manager. At this time, AI Writer is only available in English on Windows, Mac, and Linux. Then right-click on any text field and select “Help me write”. You can now use it to write anything completely, and Gemini can also rewrite existing text.

Image credits: Google

If you subscribe to Gemini Advanced, you won't have access to the enhanced writing model with this new tool, a Google spokesperson said. This is intended for short-form content such as emails and support requests, and larger models may not be very useful anyway.

One nifty feature here is that the tool takes into account the sites you're browsing when making recommendations. “The tool understands the context of the web page a user is viewing and suggests relevant content,” writes Google Engineering Director Adriana Porter in her Felt. Today's announcement. “For example, if you're writing a review of running shoes, Chrome will extract key features from the product page that support your recommendations, making them more valuable to potential shoppers.”

Similar to Gmail's Writing Help feature, you can easily change the length and tone of your results.

Please note that the text, content, and URLs of pages using our services will be transmitted to Google in accordance with our existing privacy policy. Google explicitly states that this information is “used to improve this feature, including generative model research and machine learning technology,” which includes a human-involved review process. Alert script author.

Image credits: Google



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