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Do you hire AI, or are you a human being? Next frontier for Startup Ops in 2025

TechBrunchBy TechBrunchAugust 28, 20252 Mins Read
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What happens if the first 10 employers are not at all people? TechCrunch, which takes place in Western Moscon in San Francisco from October 27-29, is delving into a new wave of startups that stumbled 2025 and replaced or augmented early employees with AI agents. Think outbound sales, billing, and customer support. It has been automated since day one.

Hosted on Builders Stage, the panel features a combination of technical founders and veteran operators who are actually doing it, debating where the boundaries between humans and machines should be drawn, and how far it is.

TechCrunch confuses 2025 Caleb Peffer, Jaspar Carmichael-Jack and Sarah Franklin

Meet the speaker

Caleb Peffer, founder and CEO of Firecrawl, helps plug more than 350,000 developers (and companies like Shopify and Zapier) directly into the live web. His development platform is restructuring how AI agents interact with the Internet and scale with clean data.

Jaspar Carmichael-Jack, founder and CEO of Artisan, made waves with the “Stop Hiring Humans” campaign. His company raised $35 million to build AI employees. Expect bold insight into replacing your team into the market with code.

Sarah Franklin, CEO of Lattice and former Salesforce president and CMO, is struggling to bring wisdom to impactful scaling companies. She builds and leads a real team at the highest level, knowing where AI can help and where it hurts.

Why this session is important

Whether you're already embedding AI in your stack or testing a prompt to your product team, this conversation is more than just hype. It's about realizing the meaning of ROI, trust, team dynamics, and building a business that moves faster with fewer human hands.

Ready to find your edge?

This session is just one of the hundreds featured across five industry stages, plus breakouts and roundtables. Grab a pass to disrupt 2025 before prices rise in mid-September. Get your tickets now.

TechCrunch Events

San Francisco | October 27-29, 2025



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VCs still hire MBAs, but companies are beginning to need more other experiences

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