Glassdoor, the workplace and salary review platform, is taking inspiration from LinkedIn's roadmap and launching short videos, polls, and images to foster community engagement.
Seeing the success of consumer apps like TikTok, Instagram, and YouTube, professional platforms are starting to experiment with short video formats. Earlier this year, LinkedIn introduced a new[ビデオ]We started testing a TikTok-like video feed through Tabs. The company said video is the form of communication its users want.
Glassdoor also aims to replicate LinkedIn's engagement metrics through surveys and short videos.
In addition to this, the company has also launched Worklife Pro. This is a collection of carefully selected individuals who want to share content and insights on topics such as navigating remote work dynamics, achieving a healthy work-life balance, understanding workplace mental health, and developing career advancement skills. is.
Glassdoor selected more than a dozen people for the program from a variety of fields including technology, business, recruiting, and career and money. LinkedIn, on the other hand, assigns top voice badges in various fields to professionals who frequently post engaging content on the platform. According to Glassdoor, content from these experts will also appear on your main feed and community feed. The company added that users can interact with these experts using their real names or anonymously.
Last year, the company launched an anonymous community feature leveraging Fishbowl's technology and platform, which it acquired in 2021. Glassdoor has seen an increase in engagement since launching this feature.
The company said it now has 25 million registered community users, up from 7 million in June 2023. Additionally, there are over 44 million conversations taking place across various bowls (aka communities), and community users say they are 50 times more engaged than traditional Glassdoor. user.
Moreover, these features also appear to be impacting the overall growth of the platform. Glassdoor currently receives 63 million unique visitors per month. This is an improvement since the company's user base has remained at 55 million active users since the beginning of 2021.