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Gmail's new “Manage Subscriptions” tool helps you organize your inbox

TechBrunchBy TechBrunchJuly 8, 20252 Mins Read
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On Tuesday, Google announced it is launching a new Gmail feature designed to help users manage subscriptions easily and organize their inboxes. The new “Manage Subscriptions” tool is deployed on the web, Android and iOS in some countries.

With the new feature, users can view and manage subscription emails in one place and cannot immediately register from what they don't want to receive.

Users can see active subscriptions organized by the most frequent senders, along with the number of emails they have sent over the past few weeks. Clicking on the sender will provide you with a direct view of all emails from them. If a user decides to unsubscribe, Gmail will send an unsubscribe request to the sender on their behalf.

“It can easily be overwhelmed by the enormous amount of subscription emails that clog your inbox. Daily trading alerts are basically spam, weekly newsletters from blogs you haven't read anymore, and promotional emails from retailers who haven't shopped for years can quickly pile up.”

Image credit: Google

Users can access new features by clicking on the navigation bar in the top left corner of Gmail Inbox and selecting “Manage Subscriptions.”

It's worth noting that the launch of this feature is not a surprise as some users found the tool in April.

Managing Subscriptions Join other Gmail tools designed to organize your inbox, including the one-click unsubscribe tool that was deployed last year. This feature allows users to unsubscribe from email using the simple “unsubscribe” button, removing the need to navigate through the bottom of the website or email when considering unsubscribe from promotional and newsletter content.

According to Google, the new feature will be rolling out on the web starting Tuesday, with Android and iOS users beginning to receive it on July 14th and July 21st respectively. It can take up to 15 days from the start of a feature for a company to reach all users, the company says.

The Management Subscription feature is available to all Google Workspace customers, individual subscribers in the workspace, and users with individual Google accounts.



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