Google's AI mode is an experimental Google search feature that allows users to ask complex, multipart questions via an AI interface, and will be rolled out to everyone in the US starting this week, the company announced on Tuesday at its annual developer conference, Google I/O 2025.
This feature is based on Google's existing AI-powered search experience, AI Overviews. This displays an AI-generated summary at the top of the search results page. The AI overview, launched last year, saw the results of Google's AI mixed up, including suggestions such as using glue on pizza.
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However, Google claims that the AI overview is successful in terms of recruitment, if not accurate, as more than 1.5 billion users use AI features. This will close the lab. It will expand to more than 200 countries and territories and become available in more than 40 languages, the company says.
On the other hand, AI mode allows users to follow up with complex questions. This feature, now available for testing purposes in Google's Search Lab, has expanded into Google's territory, with its own web search capabilities by other AI companies such as Perplexity and Openai. The AI mode, which is potentially worried about the transfer of search market share to rivals, represents Google's pitch for what the future of search will look like.
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As AI modes roll out more widely, Google is promoting some of the new features, including deep search. The AI mode asks questions, splits them into different subtopics and answers the queries, but Deep Search does it on a large scale. You can also issue dozens or hundreds of queries to provide answers. This also includes links so you can dig into your own research.
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The result is a fully cited report generated in minutes, which could save you hours of research, Google says.
The company proposed to use deep search features for things like comparison shopping.
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Another AI-powered shopping feature that appears in AI mode is the virtual “Try It On” option in apparel. This uses your uploaded image to generate an image of yourself wearing the item in question. This feature understands 3D shapes and fabric types, understands stretching, Google Notes, and starts rolling out in Search Labs today.
Google says in the coming months it will provide shopping tools to users who will purchase items on your behalf after reaching a certain price. (However, you will need to click “Buy for Me” to kick off this agent.)
Both AI Overview and AI Modes will now use custom versions of Gemini 2.5, and Google says that AI Mode features will gradually be deployed in AI Overview over time.
AI mode also supports the use of complex data in sports and finance queues. This allows users to ask complicated questions. “Philies and White Sox home games compare win rates every year of the last five seasons.” AI searches across multiple sources, brings together that data into a single answer, and creates visualizations on the fly to help you better understand your data.
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Another feature utilizes Mariner, a Google agent that can interact with the web and take action on your behalf. The first is available in queries that include restaurants, events, and other local services. AI modes can save you time researching prices and availability across multiple sites to find the best option, for example, an affordable concert ticket.
You can unfold later this summer to search live and ask questions based on what your phone camera is looking at in real time. This goes beyond the visual search capabilities of Google Lens, as it allows you to use both video and audio to have interactive before and after conversations with AI, similar to Project Astra, Google's multimodal AI system.
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Search results are personalized based on past searches. It will also be personalized if you choose to connect your Google apps using features that will be rolled out this summer. For example, when you connect to Gmail, Google can tell you about the travel date from your booking confirmation email. It uses it to recommend events in the city you are visiting. (Note that Google can connect or disconnect apps at any time, hoping for some pushbacks to privacy concerns.)
The company notes that Gmail is the first app to be supported in a personalized context.