The startup called GRAZE has attracted investors' attention by enabling its own feed for Bluesky social networks. In addition to providing tools to easily build, customize, publish, and manage Bluesky feed, Graze can immediately recruit your efforts with advertising, sponsor posting, and subscriptions. Do it.
In other words, Graze came across a potential business model of Bluesky before the social network itself was obtained. Investors are also aware. GRAZE is preparing to announce the end of the excessive sub -sized sea drown funding.
“I have been doing a high -tech startup for 30 years, but this is the most crazy early growth curve I've ever seen,” said Graze's co -founder and CEO PEAT BAKKE. 。 “We literally provide hundreds of thousands of unique people from zero traffic. It's nuts, it's completely nuts, and it's all word -of -mouth.”
BAKKE has joined the co -founder Devin Gaffney. The background lies in social media and network analysis. The two began to cooperate with Little Bird about 12 years ago. This is a startup of social data analysis, which depends on the analysis of Twitter's full feed, also known as Firehose, and has been extracted for companies that can be useful for companies.
Currently, they are cooperating with the “Jet Stream” provided by the new generation of fire departments: open and distributed social networks. In the protocol (or in Proto).
“We are always interested in social networks, especially the early growing social networks, and are checking what is going on,” says Bakke.
Image credit: Graze
Following the event of millions of people leaving X and driving the event in the past year (and after the U.S. presidential election, they would participate in Bluesky in more numbers, two founders began to work again in this field. I grabbed it.
In November, they began to build Graze, a tool that can “create unique algorithms” for Blueky users. And the tool took off rapidly.
Graze's growth has been helped by the growing popularity of Bluesky. This network has added 23 million users in the past year.
Bluesky is very similar to the nature of text first, timeline, and DMS, but provides more democratized experience than conventional social networks. Instead of being managed in the center by the owners of billionaire, such as ELON MUSK and Mark Zuckerberg, anyone can set their own Modelate control by running their own Bluesky Personal Data Server. You can also build a unique custom feed that filters network content in various ways, rather than relying on Bluesky's algorithm.
Image credit: Graze
Graze works on BlueSky's Jetstream and cooperates with Proto to enable people to build their own websites and experiences based on the filtered Jetstream filtered versions.
For example, one of the Graze customers is building social media platforms focusing on professional cycling. With the GRAZE tool set, customers can create a variety of algorithms that identify and track a specific team and people, modify feeds, and make them “safe and secure.”
It is also a tool that built top -blue ski feeds such as news and BOOKSKY.
Some apps that build your own “Bluesky Tiktok” type of video experience are also functioning in the Graze tool set.
Image credit: Graze
The potential more interesting is that GRAZE is one of the only platforms that is working to monetize these custom blues key feeds, doing the blessing of the Bluesky team.
Startups are quietly testing sponsor posts via a platform that loads ads into custom feeds. (Because Bluesky has no way to distinguish advertisements from products, these posts use a hashtag to flag as an ad.)
“You can't buy Temu like an ad for $ 100,000 [someone’s] “News feed” says the bucket. Instead, the advertiser provides sponsor posts and the number of impressions they are aiming for. “The feed operator needs to agree with it. They maintain 100 % editing controls in the feed.”
He also says that if someone overruns the feed with an ad, the user is likely to abandon it. “So there is a process to balance natural ecosystem,” he says.
Ads can be set at any price range selected by the feed creator. Initially, Graze's guidance is 1 to 3 cpm. This is one -quarter of the cost to advertise in other social networks, but so far, click -through rates and engagements are equivalent.
Image credit: Graze
Graze also respects Bluesky's existing privacy guidelines. In other words, ads are not targeted by collecting user personal data and population statistics. (Probably, Cat Food brands will advertise with feed focusing on cats, for example.)
Other GRAZE tools will quickly allow private feeds, including those that require a subscription payment for access.
In both ads and subscriptions, Graze is paying attention to 30/70 revenue split as in the App Store, and creators have gained bigger sharing. Also, in cooperation with brands and companies, we will match them according to their optimal feeds through the creator marketplace to be released next week.
The Portland -based Graze is a team of three, including Andrew Lisowski, a head -ended developer based in San Jose.