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Hank Green's Focus Friends App Climbs to App Store Chart – It's very cute

TechBrunchBy TechBrunchAugust 18, 20253 Mins Read
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You need to keep focused. You cannot open Tiktok, Instagram, or a small phone game you want to play. If it fails, the knitting project will rely on its ability to maintain focus, making anthropomorphic beans very sad.

This is the premise of Focus Friend, a productivity app created by Honey B Games and Hank Green. This is a longtime online creator/entrepreneur/educator/sock salesman. The app was released last month, but Focus Friend is currently only gaining momentum on the App Store charts. With Green and his brother John Green posting more, it reaches fourth among all free apps and second among the productivity apps.

Available on iOS and Android, Focus Friend has the bones of typical productivity apps. It is recommended to set a timer on your phone. This prevents certain apps from being able to temporarily open (on iOS, the “Deep Focus Mode” setting connects to your own screen time setting where you can specify which apps to block).

But what makes Focus Friends different is the allocation of new friends, small beans, such as Garbanzo, Susan Bean Anthony, and EDA (short for Edamame).

Your beans will help you focus on knitting. And it can only focus if you refrain from opening an app that will distract you from your work. Once the focus session is completed successfully, the bean will provide you with in-game points (socks). This can be used to purchase decorations for your room. More motivated than supporting BeanNit is to buy cute posters on the wall.

Focus Friend has many things in common with Finch, a popular self-care app that encourages users to maintain healthy habits by giving them virtual bird companions. The bird will grow when you complete certain tasks you set up yourself, such as drinking water, brushing your teeth, or cleaning your room. Like Tamagotchis in the old days, these apps take advantage of our desire to protect adorable bundles of pixels by doing good for us.

Focus Friend acts as a free app, but you can pay to give the beans different skins. For example, it can look like beans (“kit nabean”) or jelly bean. There is also a subscription that allows the beans to knit a scarf. This can be exchanged for a premium decoration. Posted on BlueSky, Green said, “We are “trying to become an ad-free experience” as the mobile advertising ecosystem is being blown away, and Focus Friend is “trying to become a huge number of experiences.” But the app still needs to make money to make up our beans to make up for our beans lively.

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