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Hinge's new AI feature determines if prompt responses are too basic

TechBrunchBy TechBrunchJanuary 15, 20252 Mins Read
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Hinge today launched a new AI-powered feature called “Prompted Feedback.” This feature aims to improve your dating profile by analyzing how you answer prompts and assessing whether you need more specificity or authenticity.

Prompted feedback, powered by OpenAI's GPT-4o mini, evaluates each response and provides tailored advice to help you share interesting details about yourself. This can lead to more engaging conversations.

However, rather than telling you exactly what to write, the AI ​​provides three levels of guidance: “Look into this a little more,” “Try a small change,” and “That's a great answer.” Masu. A “great answer” rating will tell you to leave your answer as is, while other levels will ask you to do more, such as “try adding a specific genre or favorite artist to show more personality.” Specific suggestions will be provided.

Hinge's new AI-powered features include: "Fast feedback."Image credit: Hinge

Instant feedback aims to address a frequent issue among singles who use dating apps. Many profiles contain similar clichéd responses. For example, a common response is, “The best way to ask me out is to ask me out,” which can seem boring and may not get many responses. According to a user survey, 63% of daters wonder what to write in their profile, often relying on cookie-cutter answers that don't truly reflect who they are. .

The new feature launches at a difficult time for online dating, with users feeling burnt out from relentless swiping, slow conversations, and frequent ghosting. Hinge aims to improve the overall app experience through its AI tools, but some users may be concerned about knowing that AI is playing a role in connecting them with potential matches. yeah.

Parent company Match Group has invested about $20 million to $30 million in AI, and its latest effort is a new app for Tinder that lets users select photos that are predicted to perform well on their profiles. AI photo selection tool. The company partnered with OpenAI last year.



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