In a StrictlyVC download this week, Prime Minister Connie Loizos' TechCrunch editor speaks with Kara Nortman, co-founder of Monarch Collective, the first fund dedicated solely to women's sports.
Noteman launched the $250 million fund in 2023 just before women's sports exploded into the mainstream. But she didn't just get good fortune. She helped create the market with the co-founded Angel City Football Club. This proved that it could earn $30 million from scratch and pack a women's soccer stadium.
The two discuss Monarch's unusual approach, where the team is making a very focused bet, and invest the time most PE companies don't. They also discuss whether revenues actually come from where they come from (products, sponsorships, ticket sales, media trading) and whether this boom is sustainable.
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