Going to the market is often a place where great startups stumble, but it doesn't have to be. This October 27-29, San Francisco's TechCrunch was destroyed in 2025, with GTM Pros Max Altschuler, Alison Wagnfeld and Marc Manara taking the builder stage to show how to build a way to not only support the product, but scale it.
Sign up now to secure up to $668 on your 2025 pass and get a front row seat on how to create a winning GTM strategy.
Lessons from a large-scale leader
Max Altschuler, Alison Wagnfeld, and Marc Manara bring an unusual combination of startup grit, enterprise scale and AI native insights to the market. Max has seen GTM journeys from all angles. He is a founder (sales hacker), operator (outreach), and currently a general partner at GTMFund, supporting the next generation of B2B SaaS startups.
As Google Cloud CMO, Alison leads global marketing across Google Cloud Platform and Workspace, blending brands and performance at scale.
And Marc leads Openai's global startups, VCs and private equity teams, drawing from the forefront of his experience with AWS, his own startup journey and now his impact on AI's GTM strategy. Together, they provide a 360-degree view of what they need to build and scale a moving engine to a real functioning market.
From pitch to playbook: What founders need to know
This conversation is built for early founders and operators looking to turn good ideas into real growth. Expect to tactically jump into metrics that are actually important when you raise, scale, or pivot your messaging, sales employment, demand GEN, and GTM plans. Whether you're pre-registration or preparing for overgrowth, this is the type of session you want to keep notes. Stay tuned for the remaining names that will be participating in this panel.
Looking for scaling? Don't miss the chaos of 2025
The obstruction draws over 10,000 startups and VC leaders into San Francisco for three days of real talks, practical insights and next-generation technology. Save up to $668 when signing up now and build your own GTM strategy that actually works. Savings will end on September 26th at 11:59pm.
TechCrunch Events
San Francisco | October 27-29, 2025