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How ventures give brands to the creator economy

TechBrunchBy TechBrunchFebruary 19, 20252 Mins Read
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The team at early stage VC firm Slow Ventures last week set out to help them launch their business by launching a $60 million fund that is completely dedicated to investing in creators. The idea is that the same entrepreneurial spirit and niche expertise that helped creators build their communities make them great founders.

According to Megan LightCap, partner at Slow Ventures, it comes down to trust and audience attachment.

“What's really interesting about creators is that they often start. [on YouTube]right? LightCap explains. “However, the possibility that there may be creator-driven opportunities and opportunities that exist in existing brands is because audiences are attached to people, surface area, and surface area, and surface area. What they can build is Permissions are actually much greater than a singular product coming.”

Today, Rebecca Veran jumped into a unique way by sitting in a light cap, and Slow Venture formed the creator fund. Why YouTube remains the dominant platform for serious creators. Creator economy.

Listen to the entire episode and hear the following:

How this “new asset class” could expand. The company's success stories so far include Marina Mogilco's Baby Snack Company and other ventures. Similarities between backing creators and founders of the traditional seed stage. “Keyman risk” and how investors navigate the challenges.

Equity is TechCrunch's flagship podcast produced by Teresa Loconsolo, posted every Wednesday and Friday.

Subscribe to us with Apple Podcasts, Cloudy, Spotify, and all casts. You can also follow Equity x and threads, @equityPod. For full episode transcripts, check out the full episode archive for those who prefer to read listening.





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