Only 7% of founders Prepare a pitch deck that includes a reasonably good go-to-market (GTM) narrative. Given that many founders are raising money to acquire new customers, let me put into words what this means. This is totally embarrassing.
Most of the slide material hardly qualifies as even coherent brainstorming. As an investor, I despair when I see decks like that. Why should I give you his $5 million when I have no clear clue how to utilize that money in a meaningful way?
Trust me when I say this. Funding is currently difficult and there are no signs that things will get easier. It is important to have a basic level of competency.
Here's how to approach designing a competent go-to-market slide.
A deep understanding of your customers is key to creating effective go-to-market strategies and persuasive slides. This involves more than just demographic segmentation. You need to immerse yourself in the lives of your potential users to understand their challenges, needs, and decision-making processes. This requires diligence, empathy, and strategic market research. Understanding the customer often appears elsewhere in the document (under “Target Customer”, etc.), but without it, GTM slides often don't make much sense.