Close Menu
TechBrunchTechBrunch
  • Home
  • AI
  • Apps
  • Crypto
  • Security
  • Startups
  • TechCrunch
  • Venture

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

What's Hot

Google pays $30 million to resolve lawsuits against children's YouTube data

August 19, 2025

Discover how developer tools are shifting rapidly in Disrupt2025

August 19, 2025

Databricks CEO says a fresh billion dollar will help him attack the new AI database market

August 19, 2025
Facebook X (Twitter) Instagram
TechBrunchTechBrunch
  • Home
  • AI

    OpenAI seeks to extend human lifespans with the help of longevity startups

    January 17, 2025

    Farewell to the $200 million woolly mammoth and TikTok

    January 17, 2025

    Nord Security founder launches Nexos.ai to help enterprises move AI projects from pilot to production

    January 17, 2025

    Data proves it remains difficult for startups to raise capital, even though VCs invested $75 billion in the fourth quarter

    January 16, 2025

    Apple suspends AI notification summaries for news after generating false alerts

    January 16, 2025
  • Apps

    Google pays $30 million to resolve lawsuits against children's YouTube data

    August 19, 2025

    Meta will develop globally AI-powered translations for creators, starting with English and Spanish.

    August 19, 2025

    Tiktok's latest features allow university students to find and connect with classmates

    August 19, 2025

    Spotify's latest features allow you to add your own transitions to your playlist

    August 19, 2025

    Openai launches a $5 ChatGPT sub-chat plan in India

    August 19, 2025
  • Crypto

    Your next customer is destroying the 2025 Expo floor

    August 19, 2025

    Crypto Company Gemini File for Winklevoss Twins IPO

    August 16, 2025

    North Korean spies pretending to be remote workers have invaded hundreds of businesses, CloudStrike says

    August 4, 2025

    Telegram's Crypto Wallet will be released in the US

    July 22, 2025

    Indian Crypto ExchangeCoindCX confirms $44 million stolen during hack

    July 21, 2025
  • Security

    US spy chief says the UK has removed demand for apple backdoors

    August 19, 2025

    Allianz Life Data Breach Impact 1.1 million customers

    August 18, 2025

    HR Huge Labor Day says hackers stole personal data in recent violations

    August 18, 2025

    How your sun roof has become a national security issue

    August 15, 2025

    Norwegian spy chief denounces Russian hackers at hijack dam

    August 14, 2025
  • Startups

    7 days left: Founders and VCs save over $300 on all stage passes

    March 24, 2025

    AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

    March 24, 2025

    20 Hottest Open Source Startups of 2024

    March 22, 2025

    Andrill may build a weapons factory in the UK

    March 21, 2025

    Startup Weekly: Wiz bets paid off at M&A Rich Week

    March 21, 2025
  • TechCrunch

    OpenSea takes a long-term view with a focus on UX despite NFT sales remaining low

    February 8, 2024

    AI will save software companies' growth dreams

    February 8, 2024

    B2B and B2C are not about who buys, but how you sell

    February 5, 2024

    It's time for venture capital to break away from fast fashion

    February 3, 2024

    a16z's Chris Dixon believes it's time to focus on blockchain use cases rather than speculation

    February 2, 2024
  • Venture

    Discover how developer tools are shifting rapidly in Disrupt2025

    August 19, 2025

    Databricks CEO says a fresh billion dollar will help him attack the new AI database market

    August 19, 2025

    Seven six bets on moonshots mining the actual moon

    August 19, 2025

    How to build a GTM strategy that drives results in 2025

    August 15, 2025

    A comprehensive list of 2025 tech layoffs

    August 15, 2025
TechBrunchTechBrunch

IMAX uses AI to expand the reach of original content

TechBrunchBy TechBrunchNovember 25, 20244 Mins Read
Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
Share
Facebook Twitter LinkedIn Pinterest Telegram Email


As global content consumption increases and demand for non-English content exceeds demand for English-language movies and shows, IMAX leverages AI to expand localization of original content.

The entertainment and media industry grew 5% to $2.8 trillion in 2023, according to a PwC report. The industry is expected to continue expanding, but the compound annual growth rate is expected to remain at nearly 4%, or $3.4 trillion, over the next five years. Non-English content is also rapidly growing in English-language markets such as the US, UK, Australia, and Canada. Last year, Netflix reported that viewership of non-English content in the UK had increased by 90% over the past three years.

Considering all this, IMAX is considering localization using AI to attract more attention.

The Canadian production company, known for its large-scale theaters and immersive movie experiences, on Monday partnered with Dubai-based startup Camb.ai to use AI voice models to translate original content, including documentaries. announced.

Camb.ai has already deployed AI dubbing and voice translation for live sporting events and leagues such as the Australian Open, Eurovision Sport, and Major League Soccer, using the Boli model for voice-to-text translation and voice emulation for voice-to-text translation. offers Mars. The models are available through the startup's DubStudio platform, which supports 140 languages, including a variety of low-resource languages ​​for which no significant data exists on the internet.

“Companies like OpenAI and Anthropic have a different vision for society,” Akshat Prakash, co-founder and CTO of Camb.ai, said in an exclusive interview. “They're trying to build models that are very horizontal and can cover a wide range of tasks… We don't have to do that at all. Some of our models have less than 100 million parameters. , some are very specific.”

Prakash is a former Apple engineer who helped develop Siri's AI and ML models and co-founded Camb.ai with his father, Avneesh Prakash, last year.

“We are generations apart and grew up in India. After 30 years, we faced the same language challenges,” the CTO told TechCrunch.

He said Camb.ai pre-trained 70% of its models using commercially available, academically licensed datasets. The remaining 30% includes fine-tuning data obtained through early partners deploying models for AI-based dubbing and translation.

“What we are not doing, and what we have scrupulously avoided completely, is potentially trashing the internet,” Prakash argued. “Some companies think they can get away with it because they're building consumer-facing apps and tools, so they think it's OK to scrape something like 10 petabytes of the internet.”

Camb.ai uses a “three-layer” approach to provide AI-based translation. It consists of a foundation layer of Boli and Mars models, an infrastructure layer that hosts these AI models, and a front-end DubStudio platform.

Unlike other AI-based models, Camb.ai's Boli takes input speech tokens and produces output text tokens in the translated language, preserving nuance, Prakash claims. Once Boli generates text, Mars uses the same audio input signal to translate that text into speech, creating a real-world audio performance that includes ambient sounds, such as a background score of cheering spectators at a sporting event. Capture.

Prakash told TechCrunch that Camb.ai's technology enables voice translation in up to 10 languages ​​simultaneously with a 20-30 second delay, which can be covered by a 30-40 second delay for streaming or broadcasting.

IMAX will roll out AI translation in stages, starting with high-resource languages. Implementation follows internal testing of Camb.ai's technology against original content.

“While we are in the early stages of our partnership, we continue to work together to further explore its potential and how it can best move us forward,” said Mark Welton, president of IMAX Global Theatres. said.

Although he did not provide details, Welton suggested that the introduction of AI would lead to savings in translation costs.

Camb.ai currently has a team of 50 people. In February, the company raised a $4 million seed round led by Courtside Ventures. Prakash told TechCrunch that the company is closing on a larger pre-Series A round to expand its reach and number of employees.



Source link

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

OpenAI seeks to extend human lifespans with the help of longevity startups

January 17, 2025

Farewell to the $200 million woolly mammoth and TikTok

January 17, 2025

Nord Security founder launches Nexos.ai to help enterprises move AI projects from pilot to production

January 17, 2025

Data proves it remains difficult for startups to raise capital, even though VCs invested $75 billion in the fourth quarter

January 16, 2025

Apple suspends AI notification summaries for news after generating false alerts

January 16, 2025

Nvidia releases more tools and guardrails to help enterprises adopt AI agents

January 16, 2025

Leave A Reply Cancel Reply

Top Reviews
Editors Picks

7 days left: Founders and VCs save over $300 on all stage passes

March 24, 2025

AI chip startup Furiosaai reportedly rejecting $800 million acquisition offer from Meta

March 24, 2025

20 Hottest Open Source Startups of 2024

March 22, 2025

Andrill may build a weapons factory in the UK

March 21, 2025
About Us
About Us

Welcome to Tech Brunch, your go-to destination for cutting-edge insights, news, and analysis in the fields of Artificial Intelligence (AI), Cryptocurrency, Technology, and Startups. At Tech Brunch, we are passionate about exploring the latest trends, innovations, and developments shaping the future of these dynamic industries.

Our Picks

Google pays $30 million to resolve lawsuits against children's YouTube data

August 19, 2025

Discover how developer tools are shifting rapidly in Disrupt2025

August 19, 2025

Databricks CEO says a fresh billion dollar will help him attack the new AI database market

August 19, 2025

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

© 2025 TechBrunch. Designed by TechBrunch.
  • Home
  • About Tech Brunch
  • Advertise with Tech Brunch
  • Contact us
  • DMCA Notice
  • Privacy Policy
  • Terms of Use

Type above and press Enter to search. Press Esc to cancel.