LTK (formerly LiketoKnow.it and RewardStyle), an influencer shopping app with 40 million monthly users, announced on Thursday the launch of a free direct messaging tool that lets creators instantly share pre-defined replies with their followers.
The new tool, called LTK DM, is integrated into the posts section of the LTK app: when a creator shares an Instagram post and a follower comments on it with “Shop,” the tool will automatically send the follower a private message with a direct link to the creator's LTK page, allowing them to instantly purchase the products they're interested in.
Image credit: LTK
This new feature aims to help influencers turn Instagram comments into revenue and save time by allowing them to automatically share links with all of their followers. Previously, users had to manually send links to their followers or invest in a third-party auto DM tool. Now, LTK is offering this at no extra cost.
Starting today, LTK DM is available to all users worldwide.
The app introduced a number of new features this year, including the ability to post in-depth fashion content in 60-second videos and “shopper alerts” that notify shoppers when an item drops in price or comes back in stock. Smaller updates include a new product tab, a shopper favorites list and a link optimization tool to streamline the click-out process for shoppers.